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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Enterprise Growth Strategy - Vision, Planning and Execution (Hardcover, New Ed)
Loot Price: R4,523
Discovery Miles 45 230
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Enterprise Growth Strategy - Vision, Planning and Execution (Hardcover, New Ed)
Expected to ship within 10 - 15 working days
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Even during economic downturns businesses have to grow to survive
and compete in domestic and international markets. There is always
a need to plan for future growth. Enterprise Growth Strategy
presents the total process of a growth strategy. Dr Kumar is an
engineer who entered the academic world following a long career in
manufacturing business and has since taught almost every aspect of
business and management. The 'growth strategy' concept he has
developed is comprehensive and manifestly practical. Dr Kumar
describes mechanisms by which businesses can gain market share;
develop, modify, or upgrade products; acquire new or expand
existing businesses; transform resources to increase revenue and
profitability; reduce cycle time; and empower business associates.
Quality concepts - market growth, financial and core competency -
are outlined and a variety of growth strategy tools presented. The
relationship between continuous improvement metrics and business
growth metrics is explained and their relevance to financial
performance examined. Examples and case studies are presented to
illustrate how different business areas such as Sales and
Marketing; Product Development; Operations; Support Services; and
the Finance function, contribute. Leadership responsibilities,
employee participation in the execution of growth strategy, culture
and change issues are also discussed. Business leaders, managers
and consultants, academics and teachers, as well as higher level
students on business-related courses will find enormous value in
this book. It is unusual, if not unique, in presenting the total
process from vision to mission, to development of a growth
strategy, implementation of initiatives, use of tools, and
measurement of both operational and financial outcomes.
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