National Identity in 21st-Century Cuban Cinema tours early 21st-century Cuban cinema through four key figures-the monster, the child, the historic icon, and the recluse-in order to offer a new perspective on the relationship between the Revolution, culture, and national identity in contemporary Cuba. Exploring films chosen to convey a recent diversification of subject matters, genres, and approaches, it depicts a changing industrial landscape in which the national film institute (ICAIC) coexists with international co-producers and small, 'independent' production companies. By tracing the reappearance, reconfiguration, and recycling of national identity in recent fiction feature films, the book demonstrates that the spectre of the national haunts Cuban cinema in ways that reflect intensified transnational flows of people, capital, and culture. Moreover, it shows that the creative manifestations of this spectre screen-both hiding and revealing-a persistent anxiety around Cubanness even as national identity is transformed by connections to the outside world.

As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today's world. Branding Latin America: Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see identities deliberately (re)defined according to the principle of competition and strategically (re)oriented towards the market. Through context-sensitive case studies that foreground a specific, under examined set of practices and concepts, this volume draws particular attention not only to the reconfigurations of citizenship, identity, and culture according to an insidious logic of market competitiveness, but also to the ways in which different actors resist, survive, and even thrive in such a context. In so doing, it illuminates the ambivalent relationships between the local, national, and global; the individual and collective; the public and private; and the economic, political, and cultural landscapes that characterize contemporary Latin America and the wider world.

National Identity in 21st-Century Cuban Cinema tours early 21st-century Cuban cinema through four key figures-the monster, the child, the historic icon, and the recluse-in order to offer a new perspective on the relationship between the Revolution, culture, and national identity in contemporary Cuba. Exploring films chosen to convey a recent diversification of subject matters, genres, and approaches, it depicts a changing industrial landscape in which the national film institute (ICAIC) coexists with international co-producers and small, 'independent' production companies. By tracing the reappearance, reconfiguration, and recycling of national identity in recent fiction feature films, the book demonstrates that the spectre of the national haunts Cuban cinema in ways that reflect intensified transnational flows of people, capital, and culture. Moreover, it shows that the creative manifestations of this spectre screen-both hiding and revealing-a persistent anxiety around Cubanness even as national identity is transformed by connections to the outside world.