Previously published in hardback and now made available in paperback, this ground-breaking book is a must for all interested in butterflies, whether as conservation biologist, amateur or professional entomologist or as a student studying the phenomenon of butterfly populations as part of a number of biology, ecology or conservation courses. Recently, many British butterflies have suffered severe declines whole others have flourished and expanded in range. This is the first book to describe the results from a British scheme to monitor butterflies during this period of change. The Monitoring Scheme, initiated in 1976 by the senior author is based on frequent counts at some 90 sites throughout Britain. The combined efforts of both amateurs and professionals have thus produced a dataset with no equivalent elsewhere in the world. The book therefore provides a unique perspective on trends in numbers, extinction and foundation of populations; flight periods, local distributions, migration and other aspects of population ecology. Practical problems encountered during the conservation of butterflies of individual sites are outlined. The relevance of this monitoring for an understanding of the effects of the weather - climatic warming - is described.

PRINCIPLES OF NEWSPAPER MANAGEMENT BY JAMES E. POLLARD Associate Professor of Journalism, The Ohio State University, Formerly with the Canton, Ohio, Repository Chitlicothe, Ohio, Scioto Gazette Columbus, Ohio, Ohio State Journal the Associated Press FIRST EDITION McGRAW-HILL BOOK COMPANY, INC. EW YORK AND LONDON 1937 COPYRIGHT, 1937, BY THE McGRAW-HiLL BOOK COMPANY, INC. PRINTED IN THE UNITED STATES OF AMERICA All rights reserved. This book, or parts thereof, may not be reproduced in any form without permission of the publishers. THE MAPLE PEESS COMPANY, YORK, PA. TO M. P. P. PREFACE The years have multiplied the problems of American newspaper management and placed a growing premium upon its basic soundness. Lately there has been a marked acceleration in both directions with new problems and with a still greater need for sound management. This was particularly true after the onset of the depression in the United States. Some newspapermen even were not fully aware of all that transpired, or, if they knew what had occurred, they were some times at a loss to account for it or to understand it. It is not strange that the layman should lack an appreciation of the importance of the business side of publishing or an understand ing of its problems. Indeed, to the lay mind, journalism invari ably means only the editorial side of publishing. Many readers, in fact, have too limited a conception of even the editorial department. As a rule, the business aspects of publishing are beyond their ken, except in a vague and general way. For newspapermen and public alike, it is important that the newspaper should be viewed as a whole. The day is past when the editorial department is sufficient unto itself, or when the advertising department can be conducted without regard for the circulation or production departments. There are no longer separate watertight compartments in the scheme of newspaper organization and management, if, indeed, there ever really were. What has been attempted here is an analysis and appraisal of the functions and workings of the daily newspaper other than editorial. Special effort has been made to note and to evaluate the changes that came about during or as a result of the depres sion. How permanent they will be can only be guessed, but there appears to be no question but that many of the effects will be lasting. This is not intended as a technical treatise on any of the sub ject matter covered, nor is it presumed that all the answers are here. This is designed, rather, to present the rounded picture of daily newspaper publishing from the standpoint of manage viii PREFACE ment. In controversial matters, such as, for example, the questions relating to advertising rates, every effort has been made to give both sides fairly. Unless otherwise indicated, the author must be responsible for such opinions and conclusions as are expressed, as well as for any errors or misstatements. No book of this sort would be possible without advice and help from many sources. Grateful acknowledgment is therefore made here to Mr. Robert E. Segal, associate publisher, the Chillicothe, Ohio, Scioto Gazette to Mr. Paul Bellamy, editor, Cleveland Plain Dealer to Mr. Charles H. Phinney, formerly composing room superintendent, Boston Transcript to Mr. O. C. Harn, managing director, Audit Bureau of Circulations to Mr. Nelson P. Poynter, former editor and publisher, Columbus Citizen to Mr.John F. Meyer, of the Inland Daily Press Association to Professor Jacob B. Taylor, chairman of the department of accounting, The Ohio State University to Dr. Felix E. Held, secretary of the College of Commerce and Administration, The Ohio State University to Mr. Henry R...

Previously published in hardback and now made available in paperback, this ground-breaking book is a must for all interested in butterflies, whether as conservation biologist, amateur or professional entomologist or as a student studying the phenomenon of butterfly populations as part of a number of biology, ecology or conservation courses. Recently, many British butterflies have suffered severe declines whole others have flourished and expanded in range. This is the first book to describe the results from a British scheme to monitor butterflies during this period of change. The Monitoring Scheme, initiated in 1976 by the senior author is based on frequent counts at some 90 sites throughout Britain. The combined efforts of both amateurs and professionals have thus produced a dataset with no equivalent elsewhere in the world. The book therefore provides a unique perspective on trends in numbers, extinction and foundation of populations; flight periods, local distributions, migration and other aspects of population ecology. Practical problems encountered during the conservation of butterflies of individual sites are outlined. The relevance of this monitoring for an understanding of the effects of the weather - climatic warming - is described.

This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone

PRINCIPLES OF NEWSPAPER MANAGEMENT BY JAMES E. POLLARD Associate Professor of Journalism, The Ohio State University, Formerly with the Canton, Ohio, Repository Chitlicothe, Ohio, Scioto Gazette Columbus, Ohio, Ohio State Journal the Associated Press FIRST EDITION McGRAW-HILL BOOK COMPANY, INC. EW YORK AND LONDON 1937 COPYRIGHT, 1937, BY THE McGRAW-HiLL BOOK COMPANY, INC. PRINTED IN THE UNITED STATES OF AMERICA All rights reserved. This book, or parts thereof, may not be reproduced in any form without permission of the publishers. THE MAPLE PEESS COMPANY, YORK, PA. TO M. P. P. PREFACE The years have multiplied the problems of American newspaper management and placed a growing premium upon its basic soundness. Lately there has been a marked acceleration in both directions with new problems and with a still greater need for sound management. This was particularly true after the onset of the depression in the United States. Some newspapermen even were not fully aware of all that transpired, or, if they knew what had occurred, they were some times at a loss to account for it or to understand it. It is not strange that the layman should lack an appreciation of the importance of the business side of publishing or an understand ing of its problems. Indeed, to the lay mind, journalism invari ably means only the editorial side of publishing. Many readers, in fact, have too limited a conception of even the editorial department. As a rule, the business aspects of publishing are beyond their ken, except in a vague and general way. For newspapermen and public alike, it is important that the newspaper should be viewed as a whole. The day is past when the editorial department is sufficient unto itself, or when the advertising department can be conducted without regard for the circulation or production departments. There are no longer separate watertight compartments in the scheme of newspaper organization and management, if, indeed, there ever really were. What has been attempted here is an analysis and appraisal of the functions and workings of the daily newspaper other than editorial. Special effort has been made to note and to evaluate the changes that came about during or as a result of the depres sion. How permanent they will be can only be guessed, but there appears to be no question but that many of the effects will be lasting. This is not intended as a technical treatise on any of the sub ject matter covered, nor is it presumed that all the answers are here. This is designed, rather, to present the rounded picture of daily newspaper publishing from the standpoint of manage viii PREFACE ment. In controversial matters, such as, for example, the questions relating to advertising rates, every effort has been made to give both sides fairly. Unless otherwise indicated, the author must be responsible for such opinions and conclusions as are expressed, as well as for any errors or misstatements. No book of this sort would be possible without advice and help from many sources. Grateful acknowledgment is therefore made here to Mr. Robert E. Segal, associate publisher, the Chillicothe, Ohio, Scioto Gazette to Mr. Paul Bellamy, editor, Cleveland Plain Dealer to Mr. Charles H. Phinney, formerly composing room superintendent, Boston Transcript to Mr. O. C. Harn, managing director, Audit Bureau of Circulations to Mr. Nelson P. Poynter, former editor and publisher, Columbus Citizen to Mr.John F. Meyer, of the Inland Daily Press Association to Professor Jacob B. Taylor, chairman of the department of accounting, The Ohio State University to Dr. Felix E. Held, secretary of the College of Commerce and Administration, The Ohio State University to Mr. Henry R...

About the Book Public relations is an art based on a science: psychology. PR can powerfully influence buying behavior and impact the bottom line of any company-even those with limited budgets. But many PR professionals and their clients fail to mine PR's full potential. Now they can-with MINDS BEFORE MARKET SHARE: THE ART OF PUBLIC RELATIONS.With frank talk and indisputable logic, Wayne E. Pollard explains: Why many pros go about the PR process backwards Why less is often more when it comes to media outreach How PR can serve as the ultimate sales force multiplier (SFM) How PR acts as "the great equalizer" Why public relations is a secret weapon, equivalent to military PSYOP Why PR should never focus on boasting or client ego-building but rather on eating away at a competitor's market How a PR campaign's success should be judged MINDS BEFORE MARKET SHARE: THE ART OF PUBLIC RELATIONS will give readers a new appreciation for the PR process, and map a bold new approach for anyone determining public relations strategy.

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1973.

This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1973.