|
|
Showing 1 - 4 of
4 matches in All Departments
The authors of the chapters in this volume - past and present
collaborators of Marty Maehr, and a few of his former graduate
students along the years - are motivational researchers who conduct
research using diverse methods and perspectives, and in different
parts of the world. All, however, see their intellectual roots in
Marty's theoretical and empirical work. The chapters in this book
are divided into two sections: Motivation and Self, and Culture and
Motivation. Clearly, the distinctions between these two sections
are very blurry, as they are in Marty's work. And yet, when the
authors were asked to contribute their chapters, the research
questions they addressed seemed to have formed two foci, with
personal motivation and socio-cultural processes alternating as the
core versus the background in the two sections.
This volume aims to explore what the field of business
communication has accomplished so far and where it is heading. In
addition to presenting new research, a number of the contributions
included address the question of how business communication
scholarship may be relevant to education and practice. While the
multidimensional nature of the field does not allow a single answer
to that question, the contributors generally agree that the
'language factor' in international business is an intriguing mix of
communicative skills that are receiving increased attention across
disciplines. The contributions deal with a wide spectrum of
business settings, including leadership and management situations,
gatekeeping encounters in a variety of organizations and through a
range of media and cultures, oral interaction in the workplace,
marketing and PR discourse, on-line communication, management,
organizational and corporate communication, and, finally, global
aspects of integrated marketing communications. Methodologically,
it includes a broad range of approaches, including work in
discourse analysis and ethno-methodology, rhetoric and document
design, intercultural pragmatics and writing studies, genre
analysis, e-semantics and sociolinguistics.
The contributions of this volume approach the genres of employee,
CEO and organizational communication from different angles. They
analyze how the author's position in the company influences the
construction of these genres, what content and linguistic style
characterize them, and how the discourse of these genres is related
to other resources. They look at linguistic and rhetorical
strategies in a range of communicative settings: email
correspondence among (male versus female) co-workers, collaborative
writing of formats in the workplace, leadership messaging by the
CEO, financial disclosures for (non-)financial audiences and
expressions of the corporate philosophy. Two methodologies in
particular are prominent in the genre-based chapters: corpus
analyses and case studies.
The authors of the chapters in this volume - past and present
collaborators of Marty Maehr, and a few of his former graduate
students along the years - are motivational researchers who conduct
research using diverse methods and perspectives, and in different
parts of the world. All, however, see their intellectual roots in
Marty's theoretical and empirical work. The chapters in this book
are divided into two sections: Motivation and Self, and Culture and
Motivation. Clearly, the distinctions between these two sections
are very blurry, as they are in Marty's work. And yet, when the
authors were asked to contribute their chapters, the research
questions they addressed seemed to have formed two foci, with
personal motivation and socio-cultural processes alternating as the
core versus the background in the two sections.
|
You may like...
American Hustle
Jennifer Lawrence, Amy Adams, …
Blu-ray disc
(2)
R528
R259
Discovery Miles 2 590
Loot
Nadine Gordimer
Paperback
(2)
R367
R340
Discovery Miles 3 400
|