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Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills > Public speaking / elocution
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Researching Discourse in Business Genres - Cases and Corpora (Paperback, New edition)
Loot Price: R1,562
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Researching Discourse in Business Genres - Cases and Corpora (Paperback, New edition)
Series: Linguistic Insights, 152
Expected to ship within 12 - 17 working days
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The contributions of this volume approach the genres of employee,
CEO and organizational communication from different angles. They
analyze how the author's position in the company influences the
construction of these genres, what content and linguistic style
characterize them, and how the discourse of these genres is related
to other resources. They look at linguistic and rhetorical
strategies in a range of communicative settings: email
correspondence among (male versus female) co-workers, collaborative
writing of formats in the workplace, leadership messaging by the
CEO, financial disclosures for (non-)financial audiences and
expressions of the corporate philosophy. Two methodologies in
particular are prominent in the genre-based chapters: corpus
analyses and case studies.
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