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In the 21st century, digital technologies have become an
indispensable part of our lives due to the speed and convenience
they provide. The digitalization trend has accelerated after the
initial outbreak of the COVID-19 pandemic. Many businesses are
taking measures to adapt and do business in a world where
everything from teamwork, teaching, sales, and customer service is
done remotely. Aviation companies, hit particularly hard by the
pandemic due to huge declines in passenger and freight demand, must
focus on the use of digital technologies to regain organizational
success. Digitalization and the Impacts of COVID-19 on the Aviation
Industry presents the relationship between the aviation industry
and digitalization. It studies the effects of digitalization and
the COVID-19 pandemic on the aviation industry. This publication
offers both empirical and theoretical information to analyze the
future of the aviation industry. Covering topics such as aviation
education, corporate communication, and marketing challenges, this
book is an essential resource for researchers, academicians,
students and educators of higher education, government officials,
leaders in the aviation industry, marketing managers, and
communications specialists.
In the 21st century, digital technologies have become an
indispensable part of our lives due to the speed and convenience
they provide. The digitalization trend has accelerated after the
initial outbreak of the COVID-19 pandemic. Many businesses are
taking measures to adapt and do business in a world where
everything from teamwork, teaching, sales, and customer service is
done remotely. Aviation companies, hit particularly hard by the
pandemic due to huge declines in passenger and freight demand, must
focus on the use of digital technologies to regain organizational
success. Digitalization and the Impacts of COVID-19 on the Aviation
Industry presents the relationship between the aviation industry
and digitalization. It studies the effects of digitalization and
the COVID-19 pandemic on the aviation industry. This publication
offers both empirical and theoretical information to analyze the
future of the aviation industry. Covering topics such as aviation
education, corporate communication, and marketing challenges, this
book is an essential resource for researchers, academicians,
students and educators of higher education, government officials,
leaders in the aviation industry, marketing managers, and
communications specialists.
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