Digitalization and the Impacts of COVID-19 on the Aviation Industry (Paperback)

In the 21st century, digital technologies have become an indispensable part of our lives due to the speed and convenience they provide. The digitalization trend has accelerated after the initial outbreak of the COVID-19 pandemic. Many businesses are taking measures to adapt and do business in a world where everything from teamwork, teaching, sales, and customer service is done remotely. Aviation companies, hit particularly hard by the pandemic due to huge declines in passenger and freight demand, must focus on the use of digital technologies to regain organizational success. Digitalization and the Impacts of COVID-19 on the Aviation Industry presents the relationship between the aviation industry and digitalization. It studies the effects of digitalization and the COVID-19 pandemic on the aviation industry. This publication offers both empirical and theoretical information to analyze the future of the aviation industry. Covering topics such as aviation education, corporate communication, and marketing challenges, this book is an essential resource for researchers, academicians, students and educators of higher education, government officials, leaders in the aviation industry, marketing managers, and communications specialists.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	April 2022
First published:	2022
Editors:	Salim Kurnaz • Emrah Argin
Dimensions:	279 x 216mm (L x W)
Format:	Paperback
Pages:	315
ISBN-13:	978-1-66842-320-2
Categories:	Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries > General
LSN:	1-66842-320-0
Barcode:	9781668423202

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