Although television is now dominant, radio surprisingly remains a medium of unparalleled power and importance. Worldwide, it continues to be the communications vehicle with the greatest outreach and impact. Every indicator--economic, demographic, social, and democratic--suggests that far from fading away, radio is returning to our consciousness, and back into the cultural mainstream.

Marilyn J. Matelski reviews radio's glory days, arguing that the glory is not all in the past. B. Eric Rhoads continues Matelski's thoughts by explaining how and why radio has kept its vitality. The political history of radio is reviewed by Michael X. Delli Carpini, while David Bartlett shows how one of radio's prime functions has been to serve the public in time of disaster. Other contributors discuss radio as a cultural expression; the global airwaves; and the economic, regulatory, social, and technological structures of radio.

Collectively, the contributors provide an intriguing study into the rich history of radio, and its impact on many areas of society. It provides a wealth of information for historians, sociologists, and communications and media scholars. Above all, it helps explain how media intersect, change focus, but still manage to survive and grow in a commercial environment.

Every year, more than 250,000 people take the Graduate Management Administration Test (GMAT) in preparation for applying to MBA programs. While many will seek admission to the top-ranked schools, only a small percentage will end up at one of these "elite" programs. Everette Dennis and Sharon Smith argue that those who think only in these narrow terms, assuming that "only the best" warrant their consideration, are shortchanging themselves in at least two ways: they may miss the mark and decide to forgo an MBA altoghter, or they may look past the best programs for themselves. The truth is that, in response to changes in the global business environment, many schools are redesigning their curricula, forging closer ties with businesses, and giving students more freedom to customize their degrees. Some of the most innovative programs are being designed at public universities and other institutions out of the spotlight. Ultimately, finding the best and most appropriate business school requires more than following trends and assessing rankings. Dennis and Smith offer an approach that is designed to help prospective MBA students cast the net more widely, thinking more expansively, creatively, and strategically, with both short- and long-term implications in mind. Discussing the pros and cons of a formal business education (in the context of evolving attitudes toward management and the role of the MBA in developing successful leaders), the authors help readers identify their underlying motivations for pursuing an MBA, learn how to read between the lines of the popular rankings, and utilize the concept of return on investment (ROI) to evaluate programs on the basis of their contribution tolong-term professional and personal goals. At a time when one-fourth of all master's degrees conferred are in business, Finding the Best Business School for You offers practical insights for making wise decisions and getting the most out of the MBA experience.

This book captures the essence of a never-to-be-repeated glimpse at the history of media research. It offers a unique examination of the origins, meaning, and impact of media and communication research in America, with links to European antecedents. Based on a high-level seminar series at Columbia University's Freedom Forum Media Studies Center, the book features work by leading scholars, researchers, and media executives. Participants in the series have called the program "heroic and unprecedented." The book encompasses essays, commentaries, and reports by such leading figures as William McGuire, Elihu Katz, and Leo Bogart, plus posthumous reports by Wilbur Schramm, Malcolm Beville, and Hilde Himmelweit. It also contains original insights on the collaboration of Frank Stanton, Paul Lazarfeld, and Robert K. Merton.

Although television is now dominant, radio surprisingly remains a medium of unparalleled power and importance. Worldwide, it continues to be the communications vehicle with the greatest outreach and impact. Every indicator - economic, demographic, social, and democratic - suggests that far from fading away, radio is returning to our consciousness, and back into the cultural mainstream.Marilyn J. Matelski reviews radio's glory days, arguing that the glory is not all in the past. B. Eric Rhoads continues Matelski's thoughts by explaining how and why radio has kept its vitality. The political history of radio is reviewed by Michael X. Delli Carpini, while David Bartlett shows how one of radio's prime functions has been to serve the public in time of disaster. Other contributors discuss radio as a cultural expression; the global airwaves; and the economic, regulatory, social, and technological structures of radio.Collectively, the contributors provide an intriguing study into the rich history of radio, and its impact on many areas of society. It provides a wealth of information for historians, sociologists, and communications and media scholars. Above all, it helps explain how media intersect, change focus, but still manage to survive and grow in a commercial environment.

Throughout history the media has primarily been produced by adults, for adults, about adults. Increasingly, children have become a matter of high priority in the modern media society, and as they have, they have also become the subject of much concern. From debates in Congress about the detrimental effects of movies, comic books, and video games over the last century to efforts to court children as media consumers, there is a clear recognition that the media are not now and probably never were purely adult fare. Their impact on children is at issue.

The media's treatment of and interaction with race, like race itself, is one of the most sensitive areas hi American society. Whether hi its coverage and treatment of racial matters or racial connections inside media organizations themselves, mass communication is deeply involved with race. The Media in Black and White brings together twenty journalists and scholars, of various racial backgrounds, to grapple with a controversial issue: the role that media industries, from advertising to newspapers to the information superhighway, play in helping Americans understand race. Contributors include Ellis Cose, a contributing editor for Newsweek; Manning Marable, chairman of Columbia University's African-American Research Center; William Wong, a columnist for the Oakland Tribune; Lisa Penaloza, a University of Illinois professor; and Melita Marie Garza, a Chicago Tribune reporter. Among the topics discussed are: the quality of reporting on immigrant issues; how sensationalism may be deepening the chasm of misunderstanding between the races; how the coverage of America's drug wars has been marked by racism; and whether politically correct language is interfering with coverage of vital issues and problems. The contributors of The Media in Black and White hope to broaden the narrow vision of the United States and the world beyond with their contributions to the debate over race and the media. The commentary found hi this important work will be of interest to sociologists, communication specialists, and black studies scholars.

This book captures the essence of a never-to-be-repeated glimpse at the history of media research. It offers a unique examination of the origins, meaning, and impact of media and communication research in America, with links to European antecedents. Based on a high-level seminar series at Columbia University's Freedom Forum Media Studies Center, the book features work by leading scholars, researchers, and media executives. Participants in the series have called the program "heroic and unprecedented." The book encompasses essays, commentaries, and reports by such leading figures as William McGuire, Elihu Katz, and Leo Bogart, plus posthumous reports by Wilbur Schramm, Malcolm Beville, and Hilde Himmelweit. It also contains original insights on the collaboration of Frank Stanton, Paul Lazarfeld, and Robert K. Merton.

Throughout history the media has primarily been produced by adults, for adults, about adults. Increasingly, children have become a matter of high priority in the modern media society, and as they have, they have also become the subject of much concern. From debates in Congress about the detrimental effects of movies, comic books, and video games over the last century to efforts to court children as media consumers, there is a clear recognition that the media are not now and probably never were purely adult fare. Their impact on children is at issue.

The contributors to this important work all study or work in the world of children's media. They analyze such concerns as the need for more educational programming for children on commercial television, media research groups devoted to studying issues that affect children, how children are covered by major newspapers and network news, and media organizations that utilize children as reporters, journalists, and editors. Also included in this volume are insights from various members of the entertainment, scholarly, and political communities, including Senator Paul Simon, Harvard professor Gerald Lesser, television personality Fred Rogers, and Representative Patricia Schroeder.

"Children and the Media "goes beyond predictable debates over children and media. The contributors consider various interest goups, from consumer to producer, with the intention of stimulating more disciplined intelligence on the topic, thus leading to continuing creative efforts to address an often neglected part of the human community. This book will be invaluable to media studies specialists, child psychologists, educators, and parents.

The media's treatment of and interaction with race, like race itself, is one of the most sensitive areas hi American society. Whether hi its coverage and treatment of racial matters or racial connections inside media organizations themselves, mass communication is deeply involved with race. "The Media in Black and White "brings together twenty journalists and scholars, of various racial backgrounds, to grapple with a controversial issue: the role that media industries, from advertising to newspapers to the information superhighway, play in helping Americans understand race.

Contributors include Ellis Cose, a contributing editor for "Newsweek; "Manning Marable, chairman of Columbia University's African-American Research Center; William Wong, a columnist for the "Oakland Tribune; "Lisa Penaloza, a University of Illinois professor; and Melita Marie Garza, a "Chicago Tribune "reporter. Among the topics discussed are: the quality of reporting on immigrant issues; how sensationalism may be deepening the chasm of misunderstanding between the races; how the coverage of America's drug wars has been marked by racism; and whether politically correct language is interfering with coverage of vital issues and problems.

The contributors of "The Media in Black and White "hope to broaden the narrow vision of the United States and the world beyond with their contributions to the debate over race and the media. The commentary found hi this important work will be of interest to sociologists, communication specialists, and black studies scholars.