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American Communication Research - The Remembered History (Paperback)
Loot Price: R1,158
Discovery Miles 11 580
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American Communication Research - The Remembered History (Paperback)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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This book captures the essence of a never-to-be-repeated glimpse at
the history of media research. It offers a unique examination of
the origins, meaning, and impact of media and communication
research in America, with links to European antecedents. Based on a
high-level seminar series at Columbia University's Freedom Forum
Media Studies Center, the book features work by leading scholars,
researchers, and media executives. Participants in the series have
called the program "heroic and unprecedented." The book encompasses
essays, commentaries, and reports by such leading figures as
William McGuire, Elihu Katz, and Leo Bogart, plus posthumous
reports by Wilbur Schramm, Malcolm Beville, and Hilde Himmelweit.
It also contains original insights on the collaboration of Frank
Stanton, Paul Lazarfeld, and Robert K. Merton.
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