0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R2,500 - R5,000 (1)
  • -
Status
Brand

Showing 1 - 1 of 1 matches in All Departments

Micro-Clusters and Networks - The Growth of Tourism (Hardcover, New): Ewen Michael Micro-Clusters and Networks - The Growth of Tourism (Hardcover, New)
Ewen Michael
R4,476 Discovery Miles 44 760 Ships in 12 - 19 working days

This book introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry's product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an effective means to establish a local competitive advantage in tourism activities based on the resources of existing communities. The book brings together contemporary views of the potential of clustering theory to promote development in micro-markets, within the paradigm of competition, to create a new framework for regional development that might serve to enhance the growth of small-scale tourism destinations.
Microclusters and Networks provides a theoretical explanation of how and why micro-clusters come about, with chapters by specialist authors to illustrate examples of their practice in the real world; but it goes further to demonstrate not only why they work but also how community members interact to form successful clusters. The incorporation of networking theory provides the means to explain the role of local community interaction in delivering successful social outcomes. The analysis that is provided clearly has applications for many industries beyond the development of rural and regional tourism destinations.
*Provides a theoretical explanation of how and why micro-clusters come about
*Brings together contemporary views of the potential of clustering theory to promote development in micro-markets
*Enhances the discussion of rural development policies for tourism bylocal communities, policy analysts and academic researchers

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Unstoppable - Pressing Through Fear…
Denise Renner Hardcover R926 Discovery Miles 9 260
Holding On When You Want To Let Go…
Sheila Walsh Paperback R150 R138 Discovery Miles 1 380
Max Factor and Hollywood - A Glamorous…
Erika Thomas Paperback R544 R503 Discovery Miles 5 030
The Search After Happiness - a Pastoral…
Hannah More Paperback R398 Discovery Miles 3 980
The End - Surviving the World Through…
Katie Goh Paperback R228 R207 Discovery Miles 2 070
Language And Social History - Studies In…
Rajend Mesthrie Paperback R105 Discovery Miles 1 050
A Place To Hide
Ronald H. Balson Paperback R365 R331 Discovery Miles 3 310
The Mascot Chapter Book - Sound-Out…
Pamela Brookes Hardcover R439 Discovery Miles 4 390
The Lost Lover
Karen Swan Paperback R385 R349 Discovery Miles 3 490
The Sand Hill - Sound-Out Phonics Books…
Pamela Brookes Hardcover R407 Discovery Miles 4 070

 

Partners