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This book introduces a new approach to the analysis and management
of growth in small tourism markets for regional and rural
locations. It recognizes from the outset that the vast bulk of the
tourism industry's product is delivered by small business
enterprises and that many of these are located outside of
metropolitan areas. Its central premise is that a myriad of
small-scale clusters can provide an effective means to establish a
local competitive advantage in tourism activities based on the
resources of existing communities. The book brings together
contemporary views of the potential of clustering theory to promote
development in micro-markets, within the paradigm of competition,
to create a new framework for regional development that might serve
to enhance the growth of small-scale tourism destinations.
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Cognitive and Metacognitive…
Ronald Mazorodze, Michael J Reiss
Hardcover
R1,521
Discovery Miles 15 210
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