This book introduces a new approach to the analysis and management
of growth in small tourism markets for regional and rural
locations. It recognizes from the outset that the vast bulk of the
tourism industry's product is delivered by small business
enterprises and that many of these are located outside of
metropolitan areas. Its central premise is that a myriad of
small-scale clusters can provide an effective means to establish a
local competitive advantage in tourism activities based on the
resources of existing communities. The book brings together
contemporary views of the potential of clustering theory to promote
development in micro-markets, within the paradigm of competition,
to create a new framework for regional development that might serve
to enhance the growth of small-scale tourism destinations.
Microclusters and Networks provides a theoretical explanation of
how and why micro-clusters come about, with chapters by specialist
authors to illustrate examples of their practice in the real world;
but it goes further to demonstrate not only why they work but also
how community members interact to form successful clusters. The
incorporation of networking theory provides the means to explain
the role of local community interaction in delivering successful
social outcomes. The analysis that is provided clearly has
applications for many industries beyond the development of rural
and regional tourism destinations.
*Provides a theoretical explanation of how and why micro-clusters
come about
*Brings together contemporary views of the potential of clustering
theory to promote development in micro-markets
*Enhances the discussion of rural development policies for tourism
bylocal communities, policy analysts and academic researchers
General
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