This book gives a comprehensive overview of graphene oxides (GO) from atomic structures and fundamental properties to technological applications. Atomic structural models, electronic properties, mechanical properties, optical properties, and functionalizing and compositing of GO are illustrated. Moreover, the excellent physical and chemical properties offer GO promising applications in electronic nanodevices, chemical sensors and catalyst, energy storage, and biotechnology, which are also presented in this book. Therefore, this book is of interest to researchers in physics, chemistry, materials science, and nanoscience.

The emergence of the Internet has resulted in the change of consumer information process. Unlike shopping at brick-and-mortar stores, where the consumer receives product information or advertising messages in a more passive way, the online shopping environments require the consumer to be actively involved in searching for and comparing information. In Consumer Decision Behavior in Online Shopping Environments, the authors examine the consumer's decision-making process in Internet shopping. The authors analyze the relationship between individual characteristics and decision strategies and, propose that prior Internet shopping experience, self-perceived information processing ability, and perceived interactivity influence the consumer's strategy preference. A two-phase experiment is presented, and detailed descriptions of online marketing strategy and tactics are also included.