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Books > Business & Economics > Business & management > Sales & marketing

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Marketing Management - A South African Perspective (Paperback, 5th Edition) Loot Price: R480

Discovery Miles 4 800

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Marketing Management - A South African Perspective (Paperback, 5th Edition): M C Cant, L. Kamffer, Y. Gowpall

Marketing Management - A South African Perspective (Paperback, 5th Edition)

M C Cant, L. Kamffer, Y. Gowpall

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Loot Price R480 Discovery Miles 4 800

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The Fifth edition of Marketing Management: A South African Perspective, the leading marketing textbook in Southern Africa, adopts a new perspective on the business environment and the way in which businesses can deal with changes in that environment.

General

Imprint:	Juta Academic
Release date:	October 2024
Editors:	M C Cant • L. Kamffer • Y. Gowpall
Dimensions:	245 x 169 x 33mm (L x W x T)
Format:	Paperback
Pages:	688
Edition:	5th Edition
ISBN-13:	978-1-998962-18-1
Categories:	Books > Business & Economics > Business & management > Management of specific areas > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Consumer Studies Books > Academic & Education > Varsity Textbooks > Management Books > Academic & Education > Varsity Textbooks > Marketing Promotions Books > Promotion > Juta Competition > Business & Economics Books > Promotion > Juta Competition > Consumer Studies Books > Promotion > Juta Competition > Management Books > Promotion > Juta Competition > Marketing
LSN:	1-998962-18-0
Barcode:	9781998962181