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Marketing Management - A South African Perspective (Paperback, 5th Edition) Loot Price: R504
Discovery Miles 5 040
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Marketing Management - A South African Perspective (Paperback, 5th Edition): M C Cant, L. Kamffer, Y. Gowpall

Marketing Management - A South African Perspective (Paperback, 5th Edition)

M C Cant, L. Kamffer, Y. Gowpall

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Loot Price R504 Discovery Miles 5 040

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The Fifth edition of Marketing Management: A South African Perspective, the leading marketing textbook in Southern Africa, adopts a new perspective on the business environment and the way in which businesses can deal with changes in that environment.

General

Imprint: Juta Academic
Release date: October 2024
Editors: M C Cant • L. Kamffer • Y. Gowpall
Dimensions: 245 x 169 x 33mm (L x W x T)
Format: Paperback
Pages: 688
Edition: 5th Edition
ISBN-13: 978-1-998962-18-1
Categories: Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Management
Books > Academic & Education > Varsity Textbooks > Marketing
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Books > Promotion > Juta Competition > Business & Economics
Books > Promotion > Juta Competition > Consumer Studies
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Books > Promotion > Juta Competition > Marketing
LSN: 1-998962-18-0
Barcode: 9781998962181

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