Value creation is the bedrock of business. It's what sets you apart from your competition, secures long-term customers, and brings distinct meaning to your brand and your solution. Without creating a value for your business, your unique offering will be seen as just another commodity in the eyes of your target market. It's in every business leaders' vocabulary and uppermost in their overall strategy. In fact, it is considered to be the purpose o a company according to the Business Roundtable and the World Economic Forum. Many companies and leaders seek to create value but do not know how. As a result, they continuously create value and but the result is they unconsciously destroy what they've build. To create long-term value, organizations need to put in place the infrastructure, capability and relationships (tangible and intangible assets) that enable them to meet the needs of their customers and stakeholders. This book is intended to make value creation understood and used by executives and managers. The book describes value creation in its various nuances, how it arises, how it is used, and the width of value creation, from how it impacts a company and how that company can become more successful by creating value for customers. The author also provides tips for CEOs, managers, HR and other professionals on how to succeed in value creation as a long-term strategy. The author also uses numerous examples and case studies to illustrate points being made.

Value creation is the bedrock of business. It's what sets you apart from your competition, secures long-term customers, and brings distinct meaning to your brand and your solution. Without creating a value for your business, your unique offering will be seen as just another commodity in the eyes of your target market. It's in every business leaders' vocabulary and uppermost in their overall strategy. In fact, it is considered to be the purpose o a company according to the Business Roundtable and the World Economic Forum. Many companies and leaders seek to create value but do not know how. As a result, they continuously create value and but the result is they unconsciously destroy what they've build. To create long-term value, organizations need to put in place the infrastructure, capability and relationships (tangible and intangible assets) that enable them to meet the needs of their customers and stakeholders. This book is intended to make value creation understood and used by executives and managers. The book describes value creation in its various nuances, how it arises, how it is used, and the width of value creation, from how it impacts a company and how that company can become more successful by creating value for customers. The author also provides tips for CEOs, managers, HR and other professionals on how to succeed in value creation as a long-term strategy. The author also uses numerous examples and case studies to illustrate points being made.

Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition. CEOs must evolve a "value creation" culture for the company in order to properly balance the interests of customers, employees, investors, and the marketplace. People who succeed, succeed because they create value, but they do so unconsciously. Creating value consciously makes you create more value and destroy less value. Doing something good or improving the well-being of someone creates value. You buy and re-buy a product on a value basis. Value dominant logic is relevant to all of us. Value creation is used in all fields, but is not well understood. This book takes value creation to the next level, showing how value is basic to human endeavor and is not focused on enough even when we try to create value. Most books on value creation focus on creating monetary value for companies. This book suggests that value is greatly created and enhanced by creating value for others. To create value for customers, one must first create value for the providers, including employees, suppliers, and the society at large. The goal is to improve the quality of life and well-being. This book provides ways of implementing these thoughts and educates readers about value and how to create it.

Value is a most misunderstood and misused word. As it becomes fashionable to create value, more companies are rushing towards the creating value mantra. In so doing, they forget value starvation and value destruction. This book is about value starvation. Value starvation is what happens when you deny a customer very basic needs in doing business with you (and often this is done unwittingly or because companies are too busy "creating Value"). Value starvation occurs when a company posts an old address that is no longer valid, or fails to update a product spec, or does not allow you access to the right person for your solution. An example is an airline changing a flight timing and failing to inform you, or sending your bags to the wrong destination, or a hotelier denying you a hotel room that has been prepaid. Value destruction happens when, knowingly or unknowingly, companies destroy value. This book shows you how to recognize value starvation, how to avoid it and how to prevent it. This will make you and your companies more effective, more customer-centric, and more successful.

The Value Imperative is about understanding and creating value to become more prosperous, otain higher levels of success as a business and as a person, and become a better executive, manager, and leader. The book describes value and its creation, a practitioner concept that encompasses all aspects of human endeavor and happiness and covers different aspects of value, and how they impact you, business, society, technology, innovation and creativity, and education. The book demonstrates how to identify where value exists, how it can be increased, how it is destroyed and dissipated, and how it can re-emerge. The author also describes the 6As required of successful executives.

Customer value is an overused and misunderstood term. Chris Ross said, "There's a strong argument for changing the term 'marketing' and renaming it 'value creation'." Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created. This book also addresses managing steps such as a customer strategy, breaking silos, inter-departmental focus on the customer, measuring customer value added, circle of promises, customer-centric circles, bill of rights, total customer value management. Remember, if you create value for others, they will create value for you!