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• The market-leading text on pricing strategy, relied on by
pricing practitioners and postgraduate students globally as a core
reference guide for value-based pricing. • Theoretical frameworks
and models are tied strongly to practical, actionable principles.
Readers will understand not only the theory behind what they are
doing, but also how to implement these principles in their own
companies and careers. • This revised edition incorporates a
focus on leveraging disruptive technologies and the practical
implementation of systems and models, supported by real-life
examples. • Updated online resources, including
chapter-by-chapter PowerPoint slides, a test bank and an
instructor’s manual.
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