Throughout the world, traffic levels are increasing and, in urban areas, these increasing levels have led to pressures on the road networks which are causing serious economic, environmental and social problems. This book examines the full range of 'push and pull' Travel Demand Management measures. This covers areas of regulatory, pricing, planning and persuasive policies to encourage individuals to make their trips in off-peak periods, by a different mode or to find another way of carrying out the trip purpose. Applying such measures can result in a more efficient transport system, improved environmental conditions and improvements in safety as well as revenue generation for use on alternative transport systems. The editors conclude with a summary of findings within the book and suggestions for best future practice.