This book investigates whether, how and where the cultural milieu of European societies has changed as a result of the socio-economics crisis. To do so, it adopts a psycho-cultural approach, which views the cultural milieu as a set of meanings, placing the generalized image social actors have of themselves, the world, events and their relationships in the context of the socio-political and institutional environment, including policies. By analyzing the changes in cultural milieu and social identity, the book develops strategic and methodological guidelines for the design of post-crisis policies, providing a concept of how the cultural dynamics are associated with certain individual characteristics and specific socio-economic phenomena.

This volume develops a theoretical framework for the modelling of meaning-making and cultural processes as crucial to the scientific study of contemporary complex societies. It focuses on the methodological and empirical aspects of the analysis of culture and its dynamics that could be applied to policymaking and to the understanding of social phenomena. It covers culture-based segmentation, ad hoc survey instruments like the VOC and PROSERV questionnaires, discourse flow analysis, the Homogenization of Classification Functions Measurement, and others. It also presents a detailed discussion of the methodology of cultural analysis in contexts of health and education. The volume showcases a top-down approach by including quantitative methods and/or automatized or semi-automatized procedures, and at the same time supports a hermeneutic, bottom-up, abductive approach, focused on the situated dynamics of meaning-making. It provides insights from cultural studies, social statistics, social policy, and research methodology in the social sciences. This is a useful resource for academics involved in studying cultural dynamics and for policy-oriented researchers and decision-makers who are interested in cultural dimensions of the design, implementation and reception of public policies. 

This book investigates whether, how and where the cultural milieu of European societies has changed as a result of the socio-economics crisis. To do so, it adopts a psycho-cultural approach, which views the cultural milieu as a set of meanings, placing the generalized image social actors have of themselves, the world, events and their relationships in the context of the socio-political and institutional environment, including policies. By analyzing the changes in cultural milieu and social identity, the book develops strategic and methodological guidelines for the design of post-crisis policies, providing a concept of how the cultural dynamics are associated with certain individual characteristics and specific socio-economic phenomena.