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Business students and professionals, self-made entrepreneurs and
corporate players can use this reference tool to make the grade in
marketing courses or keep concepts and their details in order in
the busy pace of the working business world. The most important
core concepts are explained and options behind those concepts are
concise and easy to review being expertly written to offer more
answers per page than any publication you've read before. In 6
laminated pages you can quickly review to boost that test score or
refresh your memory on organizational buying. Topics covered
include: Foundations -- Basic Concepts Marketing Strategy &
Plans Marketing Information Systems Understanding Consumer Behavior
Understanding Organizational Buying Market Segmentation, Targeting
& Positioning Product & Brand Strategy Services Marketing
Distribution & Logistics Promotion Decisions Pricing
International Marketing Promotion Decisions
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