Marketing Principles (Fold-out book or chart)

Business students and professionals, self-made entrepreneurs and corporate players can use this reference tool to make the grade in marketing courses or keep concepts and their details in order in the busy pace of the working business world. The most important core concepts are explained and options behind those concepts are concise and easy to review being expertly written to offer more answers per page than any publication you've read before. In 6 laminated pages you can quickly review to boost that test score or refresh your memory on organizational buying. Topics covered include: Foundations -- Basic Concepts Marketing Strategy & Plans Marketing Information Systems Understanding Consumer Behavior Understanding Organizational Buying Market Segmentation, Targeting & Positioning Product & Brand Strategy Services Marketing Distribution & Logistics Promotion Decisions Pricing International Marketing Promotion Decisions

General

Imprint:	Barcharts Inc
Country of origin:	United States
Release date:	December 2010
First published:	December 2010
Photographers:	Gopal Iyer
Dimensions:	279 x 216 x 4mm (L x W x T)
Format:	Fold-out book or chart
Pages:	6
ISBN-13:	978-1-4232-1504-2
Categories:	Books > Business & Economics > Business & management > General Promotions
LSN:	1-4232-1504-4
Barcode:	9781423215042

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