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Racing the Wind - Seventy-Seven and Still Playing Full-Court, Fast-Break Basketball: Achieving Athletic Longevity, a Gift That... Racing the Wind - Seventy-Seven and Still Playing Full-Court, Fast-Break Basketball: Achieving Athletic Longevity, a Gift That Keeps on (Hardcover)
Gordon Peters
R696 Discovery Miles 6 960 Ships in 12 - 17 working days

Many of the players I play with have made the comment, "I don't know how you do it." I am going to try to explain what I have done "to do it." Our nation is facing a health crisis, and I believe athletics and physical conditioning are an important part of the solution.

I am seventy-seven years old and have been an athlete for almost all of those years. I am in excellent condition. I do not experience many aches and pains. I am still able to compete with much younger athletes. My overall health is excellent. I enjoy life. I love to compete. I believe all of these attributes are directly related to my athletics and physical conditioning. I have had to continually upgrade my game and my training.

My life has been greatly enhanced. I do not feel much different now mentally than I did when I was a young man. The gifts I have received through athletics and physical conditioning have not only helped me attain and enjoy good health; they have also helped me through some very difficult periods in my life as well. I will try to relate how my wife and I were helped in dealing with some of those experiences.

As the years have gone by, I have become increasingly aware that having good health is far more important than having money or owning nice things. Everything else pales into obscurity when compared with your health.

This book will be of value to men and women who are interested in their health and well-being over the course of their lives.

The Place of the Dead - Death and Remembrance in Late Medieval and Early Modern Europe (Hardcover): Bruce Gordon, Peter Marshall The Place of the Dead - Death and Remembrance in Late Medieval and Early Modern Europe (Hardcover)
Bruce Gordon, Peter Marshall
R2,415 Discovery Miles 24 150 Ships in 12 - 17 working days

Although much has been published on the social history of death, this is the first book to give a comprehensive account of attitudes toward the dead--above all the "placing" of the dead, in physical, spiritual and social terms--in order to reveal the social and religious outlook of past societies. The contributions range widely geographically, from Scotland to Transylvania, and address a spectrum of themes: attitudes toward the corpse, patterns of burial, forms of commemoration, the treatment of dead infants, the nature of the afterlife, and ghosts.

Organic Chemistry in Colour (Hardcover, Reprint 2021): Paul F. Gordon, Peter Gregory Organic Chemistry in Colour (Hardcover, Reprint 2021)
Paul F. Gordon, Peter Gregory
R3,319 Discovery Miles 33 190 Ships in 12 - 17 working days
Understanding History - International Review of History Education 4 (Hardcover): Ros Ashby, Professor Peter Gordon, Peter Lee Understanding History - International Review of History Education 4 (Hardcover)
Ros Ashby, Professor Peter Gordon, Peter Lee
R4,164 Discovery Miles 41 640 Ships in 12 - 17 working days

What sense do children and young people make of history? How do they cope with competing historical accounts in textbooks? How do they think historical or archaeological claims are supported or rejected? And whatever students think about history, how do their teachers see history education? The contributors to this fourth volume of the International Review of History Education discuss these questions in the context of their research. Divided into two sections, the first part of the book examines students' ideas about the discipline of history and the knowledge it produces. The second part looks in detail at teachers' own ideas about teaching. Featuring contributions from authors throughout the world, including the USA, Canada, Portugal, Brazil, Taiwan and the UK, the book provides interesting studies of how history is both taught and received in these different countries. Understanding History contributes to current knowledge of successful teaching: that teachers must take into accounts students' preconceptions that they bring to the classroom as well as accepting the complexity and importance of their own professional knowledge. The book will be of interest to anyone studying or researching history education as well as teachers of history throughout the world.

Working Capital - Life and Labour in Contemporary London (Hardcover): Nick Buck, Ian Gordon, Peter Hall, Michael Harloe, Mark... Working Capital - Life and Labour in Contemporary London (Hardcover)
Nick Buck, Ian Gordon, Peter Hall, Michael Harloe, Mark Kleinman
R5,175 Discovery Miles 51 750 Ships in 12 - 17 working days


Contents:
Contents
List of Figures
List of Abbreviations
The Authors
Preface

1. Competition, Cohesion, Governance: The Urban Triangle

London and the New Urban Agenda

Competitiveness, Cohesion and Governance: Issues and Debates
Cities and Competitiveness
Cohesion, Exclusion and Social Capital
Policy Issues and Urban Governance


Conclusion: From Theory to Research

2. Spaces and People: Changing Geographies of the Region

Structures and Processes: London and Its Region since 1950
The London of 1950
An Intermediate Geography: London in 1975
The Changed Geography of London 2000

Mapping London's Geographies
The Changing Geography of Employment
Social Structure
House Prices: An Index of Social Change
Social Patterns across the Region: Households, Ethnicity and Deprivation


The Eight Localities
Reading and Wokingham (East and Central Reading and Earley)
Hounslow (Heston and Great West Road)
Wandsworth (Battersea and Clapham)
Southwark (Bankside, Bermondsey and Peckham)
Newham (Stratford and Upton Park)
Redbridge (Gants Hill and Ilford)
Greenwich (Charlton and Eltham)
Dartford and Gravesham (Kent Thames-side)

Conclusion: Unpicking the London Puzzle

3. Complex Business: Growth and Volatility in London's Economies

Assessing London's Recent Competitive Performance
Employment Change
Productivity
International Markets
Overall Competitive Performance


Instability and Volatility in the Regional Economy

Key Sectors and Clusters
The Economic Base of the Regional Economy
Global City Functions
Capital City Functions
Innovative and Knowledge-based Activities
Cultural Services


The Local Economies
Reading (Centre and East)
Hounslow (Great West Road)
Wandsworth (Battersea and Clapham)
The City of London
Southwark (Bankside and Bermondsey)
Newham (Stratford)
Redbridge (Ilford)
Greenwich (Charlton)
Dartford (Thames-side)


Social Influences on Business Performance
Labour Supply
Entrepreneurship
Local Networks
Crime and Other Threats
Conclusion: Is London Competitive?


4. More Opportunity, More Inequality: Social Structure and Economic
Change in London
Population Change and Its Consequences
The Changing Ethnic Composition
Occupation and Social Class: Is London a 'Global City'?
Earnings and Incomes in London
The Role of the Housing Market
Commuting
Neighbourhood Change and Social Segregation
Conclusion: Social and Neighbourhood Change in London

5. ''Education, Education, Education': The Role of Schooling in London

Skills and Human Capital

Educational Outcomes and School Performance in the London Region
Socio-economic Influences on School Performance
The School Quality Factor

The Competitive London Schools Market
Parents' Educational Strategies
Effects of the Quasi-Market


Further and Higher Education in the Competitive City

Ethnicity, Immigration and Schooling in London

Conclusion: Education, Economy and Society in London


6. Climbing Up, Bumping Down and Flitting Around: London's Dynamic Labour Market

Aggregate Imbalances and Adjustment Processes

Flexibility and Turbulence in the Metropolitan Labour Market

Flexibility and Job Changing in the London Labour Market

Upward Mobility

The Role of Agencies

The Costs and Benefits of Flexibility

Concentrated Unemployment and Its Causes: Discrimination, Recession and Sedimentation

Discrimination

Segregation and Unemployment

Conclusion: London's Distinctive Labour Market

7. Down But Not Out in London: Marginality and Social Exclusion

The Analytical Framework

The Spatial Pattern of Disadvantage

Forms of Poverty and Disadvantage in London
Labour Market Marginality
Poverty
Subjective Poverty and Stress Indicators
Housing
Stress and Isolation
The Persistence of Poverty and Other Measures of Disadvantage

Populations at Risk

The Persistence of Poverty and Other Measures of Disadvantage

Conclusion: Deprivation and Social Exclusion in London

8. How Social is the Capital? Getting By and Getting On in London

Families in London

Friends

Neighbours

Getting Ahead

Trust, Neighbourhood Affiliation and Communities

Social Capital, Civil Society and Governance

Social Capital and the Economy

Social Disorder

Crime

Conclusion: Social Relations in London

9. Things Endure, Things Change: London's Neighbourhoods

Six Kinds of Neighbourhood
The New Melting Pots: Battersea and East Reading
Proletarian Islands Under Pressure: Bermondsey/Peckham
An Area of 'Potential': Upton Park
The Suburb Challenged: Eltham, Heston
The Arcadian Suburb under Shadow: Gants Hill
The Dynamic Edge Suburb: Dartford, Earley


Generalities and Commonalities: Dimensions of Neighbourhood Life

Conclusion: Change and Continuity

10. Steering, Rowing, Drowning or Waving? The Modernization of London's Governance

The Modernization Agenda

The Local Authorities and the Modernization Agenda

The Local Authorities and Service Delivery

The Local Authorities: Their Agenda, Policies and Politics
Newham
Southwark
Wandsworth
Greenwich
Hou nslow
Redbridge
Dart ford
Reading and Wokingham

New Governance Organizations: the Mayor, the GLA and the RDAs

Conclusion: From Government to Governance?

11. The Name of Action: Ideas, Commitment and the Agenda for Cities

Answering the Five Key Questions

Is London Special?

Work in Progress: A New Society, A New Sociology

The Role of Policy: Obstacles and Opportunities

Governance: Structures, Operations, Collaboration

Postscript: The Mayor's London Plan

Bibliography

Index

Understanding History - International Review of History Education 4 (Paperback): Ros Ashby, Professor Peter Gordon, Peter Lee Understanding History - International Review of History Education 4 (Paperback)
Ros Ashby, Professor Peter Gordon, Peter Lee
R1,462 Discovery Miles 14 620 Ships in 12 - 17 working days

What sense do children and young people make of history? How do they cope with competing historical accounts in textbooks? How do they think historical or archaeological claims are supported or rejected? And whatever students think about history, how do their teachers see history education?

The contributors to this fourth volume of the International Review of History Education discuss these questions in the context of their research. Divided into two sections, the first part of the book examines students' ideas about the discipline of history and the knowledge it produces. The second part looks in detail at teachers' own ideas about teaching. Featuring contributions from authors throughout the world, including the USA, Canada, Portugal, Brazil, Taiwan and the UK, the book provides interesting studies of how history is both taught and received in these different countries.
Understanding History contributes to current knowledge of successful teaching: that teachers must take into accounts students' preconceptions that they bring to the classroom as well as accepting the complexity and importance of their own professional knowledge. The book will be of interest to anyone studying or researching history education as well as teachers of history throughout the world.

International Review of History Education - International Review of History Education, Volume 3 (Paperback): Alaric Dickinson,... International Review of History Education - International Review of History Education, Volume 3 (Paperback)
Alaric Dickinson, Peter Gordon, Peter Lee
R1,555 Discovery Miles 15 550 Ships in 12 - 17 working days

The third volume in this international review takes "raising standards" as its central theme. Raising standards is no simple matter, either conceptually or empirically, whatever politicians might think. If it is to happen, it must draw on research and practical experience from other countries.

Fanon and the Decolonization of Philosophy (Hardcover, New): Elizabeth A. Hoppe, Tracey Nicholls Fanon and the Decolonization of Philosophy (Hardcover, New)
Elizabeth A. Hoppe, Tracey Nicholls; Foreword by Mireille Fanon-Mendes France; Contributions by Anna Carastathis, Nigel C. Gibson, …
R2,859 Discovery Miles 28 590 Ships in 12 - 17 working days

Fanon and the Decolonization of Philosophy explores the range of ways in which Frantz Fanon's decolonization theory can reveal new answers to perennial philosophical questions and new paths to social justice. The aim is to show not just that Fanon's thought remains philosophically relevant, but that it is relevant to an even wider range of philosophical issues than has previously been realized. The essays in this book are written by both renowned Fanon scholars and new scholars who are emerging as experts in aspects of Fanonian thought as diverse as humanistic psychiatry, the colonial roots of racial violence and marginalization, and decolonizing possibilities in law, academia, and tourism. In addition to examining philosophical concerns that arise from political decolonization movements, many of the essays turn to the discipline of philosophy itself and take up the challenge of suggesting ways that philosophy might liberate itself from colonial and colonizing assumptions. This collection will be useful to those interested in political theory, feminist theory, existentialism, phenomenology, Africana studies, and Caribbean philosophy. Its Fanon-inspired vision of social justice is endorsed in the foreword by his daughter, Mireille Fanon-Mendes France, a noted human rights defender in the French-speaking world."

Surprising Bedfellows - Hindus and Muslims in Medieval and Early Modern India (Hardcover, New): Sushil Mittal Surprising Bedfellows - Hindus and Muslims in Medieval and Early Modern India (Hardcover, New)
Sushil Mittal; Contributions by Catherine B. Asher, Stewart Gordon, Peter Gottschalk, James W. Laine, …
R2,037 Discovery Miles 20 370 Ships in 12 - 17 working days

Surprising Bedfellows: Hindus and Muslims in Medieval and Early Modern India argues that religious and cultural identities in medieval and early modern India were marked by fluid and constantly shifting relationships rather than by the binary model of opposition that is assumed in so much scholarship. Building on the pioneering work of scholars such as Cynthia Talbot and Brajadulal Chattopadhyaya, these chapters seek to understand identity perception through romances, historical documents, ballads and historical epics, inscriptions and even architecture. The chapters in this volume urge readers to reconsider the simple and rigid application of categories such as Hindu and Muslim when studying South Asia's medieval and early modern past. It is only by doing this that we can understand the past and, perhaps, help prevent the dangerous rewriting of Indian history.

Dictionary of British Education (Hardcover, Revised): Professor Peter Gordon, Peter Gordon, Professor Denis Lawton, Denis Lawton Dictionary of British Education (Hardcover, Revised)
Professor Peter Gordon, Peter Gordon, Professor Denis Lawton, Denis Lawton
R4,317 Discovery Miles 43 170 Ships in 12 - 17 working days

This is an up-to-date guide for teachers and parents, administrators, governors, students and others to help the find their way about the increasingly complex world of education. The main section provides a dictionary that is more than a simple set of definitions: many words in education have been put into some kind of historical context to become fully meaningful. The second part gives some important landmarks from the nineteenth century to the present time, and also provides a list of political heads of education since state education was established. The final section is devoted to a list of acronyms and abbreviations, both of which have been the subject of multiple definitions in recent years.

International Review of History Education - International Review of History Education, Volume 3 (Hardcover, Annotated Ed):... International Review of History Education - International Review of History Education, Volume 3 (Hardcover, Annotated Ed)
Alaric Dickinson, Peter Gordon, Peter Lee
R4,172 Discovery Miles 41 720 Ships in 12 - 17 working days

The third volume in this international review takes "raising standards" as its central theme. Raising standards is no simple matter, either conceptually or empirically, whatever politicians might think. If it is to happen, it must draw on research and practical experience from other countries.

Dictionary of British Women's Organisations, 1825-1960 (Paperback, New Ed): David Doughan, Professor Peter Gordon, Peter... Dictionary of British Women's Organisations, 1825-1960 (Paperback, New Ed)
David Doughan, Professor Peter Gordon, Peter Gordon
R2,028 Discovery Miles 20 280 Ships in 12 - 17 working days

Throughout history, women from all over the world have come together for diverse and often contradictory purposes in informal networks, or as participants in men's organizations, or even more or less covertly. However, in Britain and Ireland at least, it is only in the past two centuries that they have in significant numbers banded together openly, formally, separately and autonomously. They have done so for a variety of reasons: to further a political cause, to improve social relations, to improve their understanding of the world or to acquire particular skills, to share a leisure or cultural interest, to further an occupational or professional interest, for solidarity with women of similar persuasions, to distinguish themselves from other women, and sometimes for good fellowship or just to have fun.

Dictionary of British Women's Organisations, 1825-1960 (Hardcover): David Doughan, Professor Peter Gordon, Peter Gordon Dictionary of British Women's Organisations, 1825-1960 (Hardcover)
David Doughan, Professor Peter Gordon, Peter Gordon
R3,880 Discovery Miles 38 800 Ships in 12 - 17 working days

Throughout history, women from all over the world have come together for diverse and often contradictory purposes in informal networks, or as participants in men's organizations, or even more or less covertly. However, in Britain and Ireland at least, it is only in the past two centuries that they have in significant numbers banded together openly, formally, separately and autonomously. They have done so for a variety of reasons: to further a political cause, to improve social relations, to improve their understanding of the world or to acquire particular skills, to share a leisure or cultural interest, to further an occupational or professional interest, for solidarity with women of similar persuasions, to distinguish themselves from other women, and sometimes for good fellowship or just to have fun.

Billy McNeil: In Praise of Caesar (Hardcover): Alex Gordon Billy McNeil: In Praise of Caesar (Hardcover)
Alex Gordon; Foreword by Peter Lawwell 1
bundle available
R549 R451 Discovery Miles 4 510 Save R98 (18%) Ships in 9 - 15 working days

'What makes a great player? He's the one who brings out the best in others. When I am saying that I'm talking about Billy McNeill.' JOCK STEIN A unique tribute to Celtic's greatest ever player to mark the 60th anniversary of his first appearance for the club. Billy McNeill is the greatest Celt of all time. He spent his entire playing career at the Glasgow giants and made 790 appearances between 1958 and 1975, winning the European Cup, nine Scottish League Championships, seven Scottish Cups and six League Cups in a glittering career. And it all started on 23rd August 1958 when Billy McNeill made his Celtic debut. Billy McNeill's breathtaking journey through the beautiful game is charted here from his debut against Clyde through the momentous years as player and manager, the highs, the lows, the triumphs, the tears. Sixty years on from his debut, this unique book celebrates the astonishing life and times of one of world football's best-loved personalities with tributes from many greats of the game. Celtic chief executive Peter Lawwell pays his own special tribute to the Parkhead hero along with a Who's Who of the game's royalty. They share their unforgettable experiences and wonderful memories of playing with and against Billy McNeill, one of football's most respected and well-loved men, and talk about him both as a world-renowned footballer and as a genuinely much-admired figure. Packed full of anecdotes and tributes, In Praise of Caesar is a must-read for all Billy McNeill and Celtic fans, and football supporters everywhere. Contributions from: Brendan Rodgers, Sir Alex Ferguson, Sir Kenny Dalglish, Denis Law, Mike Jackson, Steve Archibald, Gordon Strachan, Danny McGrain, Roy Aitken, Paul McStay, Davie Hay, Charlie Nicholas, Frank McAvennie, Pat Bonner, Alex McLeish, Davie Provan, and not forgetting Lisbon Lions Bertie Auld, John Clark, Jim Craig, Bobby Lennox and Willie Wallace.

Working Capital - Life and Labour in Contemporary London (Paperback): Nick Buck, Ian Gordon, Peter Hall, Michael Harloe, Mark... Working Capital - Life and Labour in Contemporary London (Paperback)
Nick Buck, Ian Gordon, Peter Hall, Michael Harloe, Mark Kleinman
R1,521 Discovery Miles 15 210 Ships in 12 - 17 working days


For decades the cities of the developed world were seen as problem-beset relics from times of low mobility and slow communications. But now, their potential to sustain creativity, culture and innovation is perceived as crucial to success in a much more competitive global ecomony. The vital requirement to secure and sustain this success is argued to be the achievement of social cohesion.

Working Capital provides a rigorous but accessible analysis of these key issues taking London as its test case. The book provides the first substantial analysis of key economic, social and structural issues that the new London administration needs to deal with. In a wider context, its critical assessment of the bases of the new urbanism and of the global city thesis will raise questions both about the adequacy of urban thinking and about the capacity of new institutions alone to resolve the fundamental problems faced by cities.

Breadline Europe - The measurement of poverty (Paperback): David Gordon, Peter Townsend Breadline Europe - The measurement of poverty (Paperback)
David Gordon, Peter Townsend
R1,541 Discovery Miles 15 410 Ships in 10 - 15 working days

Since 1990, the World Bank, most of the other international agencies and an increasing number of governments have committed themselves to the eradication of poverty. But the basis of their work badly needs overhaul and concerted verification. Breadline Europe provides a scientific and international basis for the analysis and reduction of poverty. It demonstrates that there is far more important research into the problem of poverty going on in many countries of Europe than the international agencies and national governments admit or even realise. Knowledge of the major scientific advances in research needs to be spread among other countries within as well as outside Europe. Breadline Europe has been written by a number of leading European poverty researchers and has three main themes: the need for a scientific poverty line: for better definition and measurement of what is the biggest and rapidly growing international social problem; the need for better theories distinguishing between poverty and social exclusion, with the corresponding policies calculated to diminish these problems;the need for better international social policy and for better policy-related analyses of poverty: for more exact analysis of the year-by-year contribution of specific policies to poverty. This is the first book to examine poverty in Europe within the international framework agreed at the 1995 World Summit on Social Development. Breadline Europe provides up-to-date, essential reading for social science undergraduates and postgraduate students. It will also be of considerable interest to policy makers and NGOs with a concern for poverty reduction.

Organic Chemistry in Colour (Paperback, Softcover reprint of the original 1st ed. 1987): Paul Francis Gordon, Peter Gregory Organic Chemistry in Colour (Paperback, Softcover reprint of the original 1st ed. 1987)
Paul Francis Gordon, Peter Gregory
R1,508 Discovery Miles 15 080 Ships in 10 - 15 working days

The foundations of the chemical dyestuffs industry were laid in 1856 when W. H. Perkin discovered the dye Mauveine. At approximately the same time modern chemistry was establishing itself as a major science. Thus, the chemistry of dyes became that branch of organic chemistry in which the early scientific theories were first used. This early eminence has now been largely lost. In fact, many of our academic and teaching institutions pay little attention to this vitally important branch of organic chemistry. We believe that this book will help to rectify this unfortunate situation. The majority of books that have been published on the subject of dyes have been technologically biased and, in our opinion, do not appeal to the mainstream organic chemist. We have, therefore, aimed at producing a book which emphasises the role of organic chemistry in dyestuffs and we have included appropriate modern theories, especially the modern molecular orbital approaches. We have assumed that the reader possesses a knowledge of the basic principles of organic chemistry;* the only other requirement is a general interest in organic chemistry.** The book should interest the newcomer to chemistry, the established academic, and the dyestuffs chemist himself.

It Came From Memphis - Updated and Revised (Paperback): Robert Gordon It Came From Memphis - Updated and Revised (Paperback)
Robert Gordon; Foreword by Peter Guralnick, Hanif Abdurraqib
R596 R508 Discovery Miles 5 080 Save R88 (15%) Ships in 10 - 15 working days
Oncogenes and Tumour Suppressors (Paperback): Gordon Peters, Karen H. Vousden Oncogenes and Tumour Suppressors (Paperback)
Gordon Peters, Karen H. Vousden
R1,937 Discovery Miles 19 370 Ships in 12 - 17 working days

Oncogenes and tumour suppressor genes have been the focus of much research because of their role not only in cancer but also in normal cell growth and differentiation. Oncogenes and Tumour Suppressors is a unique volume that brings together a team of leading researchers to present and critically assess our current knowledge. The book covers two major areas of interest: oncogenes and signal transduction, and tumour supressors and cell cycle control. Topics covered include the mechanisms of oncogene perturbation; growth factors and their receptors in cell transformation; oncogenic cytoplasmic protein tyrosine kinases; the RAS/RAP/ERK signal transduction pathway; oncogenic transcription factors; mammalian cell cycle control; the retinoblastoma gene product and its relatives; the tumour suppressor gene p53; tumour suppressors and the inheritance of cancer; the clinical relevance of oncogenes. Oncogenes and Tumour Suppressors is a major review work that provides an unparalleled summary of our current understanding of this field as viewed by some of its leading researchers. It is of interest to all those involved in research on the cell cycle, signal transduction, and cancer biology. The book is also an excellent reference source with over 1800 selected citations to the primary literature.

From Mountie to Bush Pilot - Saskatchewan boy joins the Royal Canadian Mounted Police and then goes bush flying. (Paperback):... From Mountie to Bush Pilot - Saskatchewan boy joins the Royal Canadian Mounted Police and then goes bush flying. (Paperback)
Gordon Peter Chenkie, Jack Clarkson
bundle available
R319 Discovery Miles 3 190 Ships in 10 - 15 working days
Global Cause Marketing - Future-Proof Your Brand (Paperback): Robert B. Gordon, Peter L. Hirsch Global Cause Marketing - Future-Proof Your Brand (Paperback)
Robert B. Gordon, Peter L. Hirsch
R261 Discovery Miles 2 610 Ships in 10 - 15 working days

What follows in the pages ahead is the competitive advantage you have been searching for. Let's take a few things as assumptions. You already have a great product. Clearly, in today's competitive business environment, there is no substitute for excellence of product, executive leadership and staffing, as well as providing top-notch customer care. That's all the price of admission to the business ballpark. This book starts assuming those are in place. If they're not, put this book down and go back to the beginning. If they are, let's move forward. Consider this the new marketing of the 21st century. Every company wants to do the same thing. Build a good strong name, sell lots of goods or services and future proof the company. Future proofing your company means building a company name that allows you to immediately put a new product on the shelves and have people buy it because they trust the name. Nike has done their job well. They built the name with lots of great image ads, however very few actually focus on a specific shoe or product. While Nike has done it with big ad spending another shoe company has done it without the big media buys. Toms, the start up shoe company who basically took Asian workers soft shoes and put them on the feet of men and women in some of the most trendy and fashionable neighborhoods in America, selling them for $40 and up a pair. We hear this about Toms all the time: "I don't wear these shoes because they look beautiful or they are the best things for my feet. I wear them because I like what the company is about." Basically consumers feel good about the fact that they have a pair or Toms on their feet. Why? Because the shoes are a symbol of good social conscience and people are proud to display the symbol. Toms tiny ad campaign has been based on their corporate giving program- a pair of shoes to a kid who would otherwise not have shoes for every pair you buy. One for one. People will support your company if they really know you're doing the right thing. That's what a successful corporate image is about for the future. And the world is watching and talking about you if you do the right thing. That's the best advertising you can hope for. But guess what. The world is also watching if you do the wrong thing. And that news spreads just as fast or faster. This is the future of marketing, so embrace it and create a sustainable image, brand and company. The world is heading in this direction. Companies that do not follow along will be guilty of marketing malpractice.

Racing the Wind - Seventy-Seven and Still Playing Full-Court, Fast-Break Basketball: Achieving Athletic Longevity, a Gift That... Racing the Wind - Seventy-Seven and Still Playing Full-Court, Fast-Break Basketball: Achieving Athletic Longevity, a Gift That Keeps on (Paperback)
Gordon Peters
R346 Discovery Miles 3 460 Ships in 10 - 15 working days

Many of the players I play with have made the comment, "I don't know how you do it." I am going to try to explain what I have done "to do it." Our nation is facing a health crisis, and I believe athletics and physical conditioning are an important part of the solution.

I am seventy-seven years old and have been an athlete for almost all of those years. I am in excellent condition. I do not experience many aches and pains. I am still able to compete with much younger athletes. My overall health is excellent. I enjoy life. I love to compete. I believe all of these attributes are directly related to my athletics and physical conditioning. I have had to continually upgrade my game and my training.

My life has been greatly enhanced. I do not feel much different now mentally than I did when I was a young man. The gifts I have received through athletics and physical conditioning have not only helped me attain and enjoy good health; they have also helped me through some very difficult periods in my life as well. I will try to relate how my wife and I were helped in dealing with some of those experiences.

As the years have gone by, I have become increasingly aware that having good health is far more important than having money or owning nice things. Everything else pales into obscurity when compared with your health.

This book will be of value to men and women who are interested in their health and well-being over the course of their lives.

The Place of the Dead - Death and Remembrance in Late Medieval and Early Modern Europe (Paperback): Bruce Gordon, Peter Marshall The Place of the Dead - Death and Remembrance in Late Medieval and Early Modern Europe (Paperback)
Bruce Gordon, Peter Marshall
R1,174 Discovery Miles 11 740 Ships in 12 - 17 working days

Although much has been published on the social history of death, this is the first book to give a comprehensive account of attitudes toward the dead--above all the "placing" of the dead, in physical, spiritual and social terms--in order to reveal the social and religious outlook of past societies. The contributions range widely geographically, from Scotland to Transylvania, and address a spectrum of themes: attitudes toward the corpse, patterns of burial, forms of commemoration, the treatment of dead infants, the nature of the afterlife, and ghosts.

Developing the Curriculum (Paperback, 9th edition): William Gordon, Peter Oliva, Rosemarye Taylor Developing the Curriculum (Paperback, 9th edition)
William Gordon, Peter Oliva, Rosemarye Taylor
R3,546 Discovery Miles 35 460 Ships in 12 - 17 working days

For undergraduate and graduate-level introductory courses in Curriculum Development, grades K-12. A practical, step-by-step guide of the entire curriculum development process Developing the Curriculum guides readers through all of the aspects of developing a curriculum-from the underlying principles and concepts to the roles of school personnel, the components of the process, uses of technology, and current issues that are shaping the field. The textbook includes both traditional and contemporary approaches to give readers a comprehensive, balanced look at the theories and evidence-based practices demonstrated to be effective curriculum specialists and instructional leaders. Now featuring a new lead author and co-author, the 9th Edition keeps readers up to date on the continually evolving field of curriculum development. A revised chapter on emerging digital trends helps future educational administrators understand how to incorporate online learning innovations into the curriculum. Updated content, research, and practices throughout reflect the current environment of rigorous standards implementation and accountability for student learning outcomes. These new features have lead to this text's nomination for the Writing and Research Award from the American Association of College for Teacher Educations (AACTE).

From Insurgency to Stability, v. 1 - Key Capabilities and Practices (Paperback): Angel Rabasa, John Gordon, Peter Chalk,... From Insurgency to Stability, v. 1 - Key Capabilities and Practices (Paperback)
Angel Rabasa, John Gordon, Peter Chalk, Christopher S Chivvis, Audra K Grant, …
R925 Discovery Miles 9 250 Ships in 10 - 15 working days

This book identifies the procedures and capabilities that the U.S. Department of Defense, other agencies of the U.S. government, U.S. allies and partners, and international organizations require in order to support the transition from counterinsurgency, when the military takes primary responsibility for security and economic operations, to stability and reconstruction, when police and civilian government agencies take the lead.

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Emma Stone, Mark Ruffalo, … DVD R343 Discovery Miles 3 430
Deadpool 2 - Super Duper Cut
Ryan Reynolds Blu-ray disc R52 Discovery Miles 520
Ab Wheel
R209 R149 Discovery Miles 1 490
But Here We Are
Foo Fighters CD R286 R127 Discovery Miles 1 270

 

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