0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

Global Cause Marketing - Future-Proof Your Brand (Paperback) Loot Price: R291
Discovery Miles 2 910
Global Cause Marketing - Future-Proof Your Brand (Paperback): Robert B. Gordon, Peter L. Hirsch

Global Cause Marketing - Future-Proof Your Brand (Paperback)

Robert B. Gordon, Peter L. Hirsch

 (sign in to rate)
Loot Price R291 Discovery Miles 2 910

Bookmark and Share

Expected to ship within 10 - 15 working days

What follows in the pages ahead is the competitive advantage you have been searching for. Let's take a few things as assumptions. You already have a great product. Clearly, in today's competitive business environment, there is no substitute for excellence of product, executive leadership and staffing, as well as providing top-notch customer care. That's all the price of admission to the business ballpark. This book starts assuming those are in place. If they're not, put this book down and go back to the beginning. If they are, let's move forward. Consider this the new marketing of the 21st century. Every company wants to do the same thing. Build a good strong name, sell lots of goods or services and future proof the company. Future proofing your company means building a company name that allows you to immediately put a new product on the shelves and have people buy it because they trust the name. Nike has done their job well. They built the name with lots of great image ads, however very few actually focus on a specific shoe or product. While Nike has done it with big ad spending another shoe company has done it without the big media buys. Toms, the start up shoe company who basically took Asian workers soft shoes and put them on the feet of men and women in some of the most trendy and fashionable neighborhoods in America, selling them for $40 and up a pair. We hear this about Toms all the time: "I don't wear these shoes because they look beautiful or they are the best things for my feet. I wear them because I like what the company is about." Basically consumers feel good about the fact that they have a pair or Toms on their feet. Why? Because the shoes are a symbol of good social conscience and people are proud to display the symbol. Toms tiny ad campaign has been based on their corporate giving program- a pair of shoes to a kid who would otherwise not have shoes for every pair you buy. One for one. People will support your company if they really know you're doing the right thing. That's what a successful corporate image is about for the future. And the world is watching and talking about you if you do the right thing. That's the best advertising you can hope for. But guess what. The world is also watching if you do the wrong thing. And that news spreads just as fast or faster. This is the future of marketing, so embrace it and create a sustainable image, brand and company. The world is heading in this direction. Companies that do not follow along will be guilty of marketing malpractice.

General

Imprint: Createspace Independent Publishing Platform
Country of origin: United States
Release date: October 2013
First published: October 2013
Authors: Robert B. Gordon • Peter L. Hirsch
Dimensions: 229 x 152 x 7mm (L x W x T)
Format: Paperback - Trade
Pages: 134
ISBN-13: 978-1-4849-2199-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
LSN: 1-4849-2199-2
Barcode: 9781484921999

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Business Builder's Toolkit - A…
Nic Haralambous Paperback R382 Discovery Miles 3 820
Sweat Scale Sell - Build Your Business…
Pavlo Phitidis Paperback R320 R290 Discovery Miles 2 900
Legacide - Why Legacy Thinking Is The…
Richard Mulholland Paperback  (1)
R256 Discovery Miles 2 560
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Pitch To Win - How To Present, Persuade…
Justin Cohen Paperback R340 Discovery Miles 3 400
Sales Management
L. Erwee, M C Cant Paperback R363 Discovery Miles 3 630
Electronic Commerce
Gary Schneider Paperback  (2)
R1,256 R1,171 Discovery Miles 11 710
Marketing Management
J.W. Strydom, C.J. Jooste, … Paperback R816 R733 Discovery Miles 7 330
Relationship Marketing and CRM
M. Tait, M. Robert-Lombard Paperback R626 Discovery Miles 6 260
Marketing - An Introduction
M. Cant Paperback R466 Discovery Miles 4 660
Strategic Marketing
J.A. Wiid, M C Cant Paperback R540 R512 Discovery Miles 5 120
The Four Legs Of The Table
Raymond Ackerman, Denise Prichard Paperback R220 Discovery Miles 2 200

See more

Partners