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How to Design and Report Experiments (Hardcover): Andy Field, Graham J. Hole How to Design and Report Experiments (Hardcover)
Andy Field, Graham J. Hole
R3,717 Discovery Miles 37 170 Ships in 12 - 19 working days

How to Design and Report Experiments is the perfect textbook and guide to the often bewildering world of experimental design and statistics. It provides a complete map of the entire process beginning with how to get ideas about research, how to refine your research question and the actual design of the experiment, leading on to statistical procedure and assistance with writing up of results.

While many books look at the fundamentals of doing successful experiments and include good coverage of statistical techniques, this book very importantly considers the process in chronological order with specific attention given to effective design in the context of likely methods needed and expected results. Without full assessment of these aspects, the experience and results may not end up being as positive as one might have hoped. Ample coverage is then also provided of statistical data analysis, a hazardous journey in itself, and the reporting of findings, with numerous examples and helpful tips of common downfalls throughout.

Combining light humour, empathy with solid practical guidance to ensure a positive experience overall, Designing and Reporting Experiments will be essential reading for students in psychology and those in cognate disciplines with an experimental focus or content in research methods courses.


The Psychology of Driving (Hardcover): Graham J. Hole The Psychology of Driving (Hardcover)
Graham J. Hole
R4,456 Discovery Miles 44 560 Ships in 12 - 19 working days

Road accidents are the major cause of death and injury among young people in the developing world, and the field of psychology can offer great insights into the many factors that are at play when we get behind the wheels of our cars. Based on data collected around the world on drivers of all age groups, Graham Hole provides an up to date picture of the realities of driving, including visual perception issues, cell phone distractions, fatigue, drugs, and the effects of aging. These insights can help explain why we crash, as well as how we achieve the amazing feat of not crashing more often than we do. In this jargon-free and very accessible book, Hole applies psychological methods and insights to this every-day experience with two audiences in mind. First, he speaks to accident investigators, who frequently rely on well-developed understandings of engineering and forensics and less insight into the psychology of the driver. Second, of course, this book will be of value to anyone interested in the application of cognitive psychology to real-world behaviors, and to anyone who drives.

The Psychology of Driving (Paperback): Graham J. Hole The Psychology of Driving (Paperback)
Graham J. Hole
R1,308 Discovery Miles 13 080 Ships in 12 - 19 working days

Road accidents are the major cause of death and injury among young people in the developing world, and the field of psychology can offer great insights into the many factors that are at play when we get behind the wheels of our cars. Based on data collected around the world on drivers of all age groups, Graham Hole provides an up to date picture of the realities of driving, including visual perception issues, cell phone distractions, fatigue, drugs, and the effects of aging. These insights can help explain why we crash, as well as how we achieve the amazing feat of "not" crashing more often than we do.
In this jargon-free and very accessible book, Hole applies psychological methods and insights to this every-day experience with two audiences in mind. First, he speaks to accident investigators, who frequently rely on well-developed understandings of engineering and forensics and less insight into the psychology of the driver. Second, of course, this book will be of value to anyone interested in the application of cognitive psychology to real-world behaviors, and to anyone who drives.

Psychology of Driving (Hardcover): Graham J. Hole Psychology of Driving (Hardcover)
Graham J. Hole
R3,714 Discovery Miles 37 140 Ships in 12 - 19 working days

Do we become better or worse drivers as we age? Why do we indulge in risky behaviour when driving? Will technology remove the human role in driving forever? The Psychology of Driving is a fascinating introduction into the psychological factors at play when people get behind the wheel. Exploring the role of personality traits and cognitive functions such as attention in driving, the book considers why human error is most often to blame in road accidents, and how we can improve driver safety. The book debunks the myth that men are better drivers than women and considers why some people indulge in knowingly risky behaviour on the road, including using mobile phones and drink/drug-driving. In a time when driverless cars are becoming a reality, The Psychology of Driving shows us how human behaviour and decisions can still affect our lives on the road.

Face Processing - Psychological, Neuropsychological, and Applied Perspectives (Paperback): Graham J. Hole, Victoria Bourne Face Processing - Psychological, Neuropsychological, and Applied Perspectives (Paperback)
Graham J. Hole, Victoria Bourne
R2,166 Discovery Miles 21 660 Ships in 12 - 19 working days

How do we recognise familiar faces?
What factors determine facial attractiveness?
How does face processing develop in infants and children?
Why do face reconstruction systems, such as Photofit and E-Fit, produce such poor likenesses of the original face?
Face Processing: psychological, neuropsychological and applied perspectives is the first major textbook for 20 years that seeks to answer questions like these. Drawing on the most recent research in the field, and organised around the three main research perspectives - psychological, neuropsychological, and applied - it provides insights on issues of relevance to students from a wide range of disciplines.
Face recognition and expression perception have generated a large amount of research over the last decade, and with high profile media coverage of related issues, such as the misidentification of Brazilian student, Jean Charles de Menezes, face processing is a hot topic within the study of psychology. Face Processing captures the excitement in the field, and with reference to a wealth of studies and real-world phenomena, it reveals how our understanding of face processing has developed over the years.
The first section of the book, on the psychological perspectives of face processing, considers how we are able to recognise familiar faces; how we can extract information such as emotion, sex and age from a face; and how face processing abilities develop.
The second section covers the neuropsychological perspectives, and examines the disorders of face recognition that arise following brain injury, and asks whether faces are a 'special' class of visual stimuli.
Finally, a section on the applied perspectives of face processing describes face reconstruction systems, such as Identikit and Photofit, and their limitations; it discusses methods of constructing facial composites, and the phenomenon of 'verbal overshadowing', whereby verbal descriptions of visual stimuli subsequently leads to a temporary impairment in people's ability to recognise those stimuli.
Assuming no prior knowledge of the subject, this book is the perfect resource for students studying face processing as part of a psychology degree, and the breadth of its coverage makes it of relevance to computer science students, medical students with an interest in neurology, and students of forensic science, too.
Online Resource Centre
The Online Resource Centre to accompany Face Processing: psychological, neuropsychological, and applied perspectives features the following resources for lecturers and students.
For registered adopters
Figures from the book available to download
For students
Hyperlinks to primary literature articles
Web link library

Psychology of Driving (Paperback): Graham J. Hole Psychology of Driving (Paperback)
Graham J. Hole
R478 Discovery Miles 4 780 Ships in 9 - 17 working days

Do we become better or worse drivers as we age? Why do we indulge in risky behaviour when driving? Will technology remove the human role in driving forever? The Psychology of Driving is a fascinating introduction into the psychological factors at play when people get behind the wheel. Exploring the role of personality traits and cognitive functions such as attention in driving, the book considers why human error is most often to blame in road accidents, and how we can improve driver safety. The book debunks the myth that men are better drivers than women and considers why some people indulge in knowingly risky behaviour on the road, including using mobile phones and drink/drug-driving. In a time when driverless cars are becoming a reality, The Psychology of Driving shows us how human behaviour and decisions can still affect our lives on the road.

How to Design and Report Experiments (Paperback): Andy Field, Graham J. Hole How to Design and Report Experiments (Paperback)
Andy Field, Graham J. Hole
R1,412 Discovery Miles 14 120 Ships in 9 - 17 working days

How to Design and Report Experiments is the perfect textbook and guide to the often bewildering world of experimental design and statistics. It provides a complete map of the entire process beginning with how to get ideas about research, how to refine your research question and the actual design of the experiment, leading on to statistical procedure and assistance with writing up of results.

While many books look at the fundamentals of doing successful experiments and include good coverage of statistical techniques, this book very importantly considers the process in chronological order with specific attention given to effective design in the context of likely methods needed and expected results. Without full assessment of these aspects, the experience and results may not end up being as positive as one might have hoped. Ample coverage is then also provided of statistical data analysis, a hazardous journey in itself, and the reporting of findings, with numerous examples and helpful tips of common downfalls throughout.

Combining light humour, empathy with solid practical guidance to ensure a positive experience overall, Designing and Reporting Experiments will be essential reading for students in psychology and those in cognate disciplines with an experimental focus or content in research methods courses.


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