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Going green is the new black for big business. But how real is the
climate-friendly revolution that's being advertised? Toyota would
like us to think that Mother Nature drives a Prius, Ford wants us
to "Join the Green Revolution," and McDonald's has painted its
golden arches green. Facebook has even "friended" Greenpeace. All
across the globe big corporations are spending big bucks trying to
convince us that their policies, actions, and products are earth
friendly. But are big brands and the celebrities endorsing them
really as green as they claim?
In "The Greenwash Effect," Guy Pearse looks behind the corporate
facade in the tradition of "Fast Food Nation" and "No Logo"--and
what he finds will startle you. Nothing is sacred and no one is
safe from scrutiny: not the World Wildlife Fund or Earth Hour, not
Apple or Google, not Oprah or Leonardo DiCaprio. "The Greenwash
Effect" is an entertaining and practical book that helps consumers
to pick the truly green businesses from the greenwashers and to
demand a higher environmental standard from all.
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