Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting.
This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.
The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.

Ina Minei has been a network protocols engineer at Juniper Networks for the past five years working on next-generation network technologies of core routers, where she focuses on MPLS protocols and applications. She previously worked at Cisco for two years in various software development projects for routers and switches. Ms Minei is an active participant in industry fora and conferences and has co-filed several patents in the area of IP and MPLS. She holds a Master's degree in computer science from the Technion, Israel.