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Marketing Management (Arab World Editions) with MyMarketingLab Access Card (Paperback, Arab world ed): Salah Hassan, Imad... Marketing Management (Arab World Editions) with MyMarketingLab Access Card (Paperback, Arab world ed)
Salah Hassan, Imad Baalbaki, Hamed Shamma, Philip Kotler, Kevin Keller
R2,076 Discovery Miles 20 760
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This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world. Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.

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