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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Marketing Management (Arab World Editions) with MyMarketingLab Access Card (Paperback, Arab world ed)
Loot Price: R2,037
Discovery Miles 20 370
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Marketing Management (Arab World Editions) with MyMarketingLab Access Card (Paperback, Arab world ed)
Expected to ship within 10 - 15 working days
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This first edition of Marketing Management offers a unique
perspective on the people, the markets, and culture of the Arab
world. The adapting authors of this book, Baalbaki, Shamma and
Hassan, have first-hand experience of the region and have used this
knowledge to create a resource especially designed for this part of
the world. Available in summer 2012, this book is a first of its
kind, combining international marketing theory with an Arab
perspective.
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