This first edition of Marketing Management offers a unique
perspective on the people, the markets, and culture of the Arab
world. The adapting authors of this book, Baalbaki, Shamma and
Hassan, have first-hand experience of the region and have used this
knowledge to create a resource especially designed for this part of
the world. Available in summer 2012, this book is a first of its
kind, combining international marketing theory with an Arab
perspective.
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