In this volume the authors provide a survey and an examination of the roots of Swiss banking in order to explain the phenomenal success of Switzerland's banks. Contrary to the conventional wisdom, Swiss banking did not originate with the exiled Hugenot bankers of Geneva. Centuries before Louis XIV, Basle had become a principal banking centre although it was not yet part of the Swiss Confederation. From historical beginnings to contemporary comparative analysis, the book offers an authoritative explanation and analysis of the success of the Swiss banks.

This work provides the primary source as well as German translations, critical commentary, and overview discussions on the topic of clothing.

Die Autoren entwickeln mit der Marketing Performance Chain (MPC) ein Konzept, das es erlaubt, die okonomischen Erfolgswirkungen von Marketingmassnahmen zu analysieren. Die MPC veranschaulicht kausale Zusammenhange zwischen verschiedenen Messgrossen und Konzepten, die im Marketing Anwendung finden. Dabei werden Ansatze aus Marketing, Finanzierung und Controlling vereint und deren konsequente Umsetzung im Marketingmanagement behandelt. Best Practice-Beispiele von Unternehmen veranschaulichen die Vorgehensweise beispielhaft."

In this volume the authors provide a survey and an examination of the roots of Swiss banking in order to explain the phenomenal success of Switzerland's banks. Contrary to the conventional wisdom, Swiss banking did not originate with the exiled Hugenot bankers of Geneva. Centuries before Louis XIV, Basle had become a principal banking centre although it was not yet part of the Swiss Confederation. From historical beginnings to contemporary comparative analysis, the book offers an authoritative explanation and analysis of the success of the Swiss banks.