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Books > Business & Economics > Business & management > Sales & marketing

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Marketing Performance - Messen - Analysieren - Optimieren (German, Paperback, 2006 ed.) Loot Price: R1,860
Discovery Miles 18 600
Repayment Terms: R174 pm x 12*
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Marketing Performance - Messen - Analysieren - Optimieren (German, Paperback, 2006 ed.): Hans Bauer, Gregor Stokburger, Maik...

Marketing Performance - Messen - Analysieren - Optimieren (German, Paperback, 2006 ed.)

Hans Bauer, Gregor Stokburger, Maik Hammerschmidt

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Loot Price R1,860 Discovery Miles 18 600 | Repayment Terms: R174 pm x 12*

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Marketing Performance - Messen - Analysieren - Optimieren (German, Paperback, 2006 ed.): Hans Bauer, Gregor Stokburger, Maik...
Marketing Performance - Messen…
R1,860
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Against Period Poverty
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Total price: R1,870
Discovery Miles: 18 700
Terms: R175 pm x 12*
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Die Autoren entwickeln mit der Marketing Performance Chain (MPC) ein Konzept, das es erlaubt, die okonomischen Erfolgswirkungen von Marketingmassnahmen zu analysieren. Die MPC veranschaulicht kausale Zusammenhange zwischen verschiedenen Messgrossen und Konzepten, die im Marketing Anwendung finden. Dabei werden Ansatze aus Marketing, Finanzierung und Controlling vereint und deren konsequente Umsetzung im Marketingmanagement behandelt. Best Practice-Beispiele von Unternehmen veranschaulichen die Vorgehensweise beispielhaft."

General

Imprint: Gabler Verlag
Country of origin: United Kingdom
Release date: 2006
First published: 2006
Authors: Hans Bauer • Gregor Stokburger • Maik Hammerschmidt
Dimensions: 234 x 168 x 22mm (L x W x T)
Format: Paperback - Trade
Pages: 384
Edition: 2006 ed.
ISBN-13: 978-3-409-12728-8
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-409-12728-3
Barcode: 9783409127288

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