A one-of-a-kind compilation-the largest in print-of 15,000 advertising slogans that have appeared in the American media during the past century, and the 6,000 products or organizations with which they were associated. Coverage in alphabetical sequence ranges from household words to forgotten products and slogans: Cocomalt; Nestle Hairlac; Fels Naphtha; 'I'd walk a mile for a camel'; 'Clear heads call for Calvert'; 'When better automobiles are built, Buick will build them.'; DeLorean automobile ('the vanishing breed').

New in Paper Can you identify the "Bride of the Adriatic"?, the "Home of Bock Beer"?, the "Eye of Greece"?, the "Home of the Great Bed"?, the "Sick Man of Europe"? These nicknames and many others appellations of countries, cities, mountains, rivers, capes and places of historical interest are identified in Harold Sharp's concise but thorough volume. Arranged in one alphabetical listing, the book includes nicknames cross-referenced to the official name of each unit, shown as a main entry. Handbook of Geographical Nicknames will be of use to students of geography and reference librarians in both academic and public libraries since it brings together in one volume difficult-to-locate information scattered throughout the voluminous literature of the subject. Cloth version previously published in 1980."