A one-of-a-kind compilation-the largest in print-of 15,000
advertising slogans that have appeared in the American media during
the past century, and the 6,000 products or organizations with
which they were associated. Coverage in alphabetical sequence
ranges from household words to forgotten products and slogans:
Cocomalt; Nestle Hairlac; Fels Naphtha; 'I'd walk a mile for a
camel'; 'Clear heads call for Calvert'; 'When better automobiles
are built, Buick will build them.'; DeLorean automobile ('the
vanishing breed').
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