A concise, detailed history of Rolex-one of the most coveted brands in the world With a collection of partly sporty and partly elegant three-hand watches, an iconic chronograph, and some interesting complications, Rolex has been setting the standard for the Swiss watch industry for more than 60 years. This photo-filled and information-packed volume pays tribute to this sought-after brand and what makes Rolex so special: the outstanding features of perfection. A professional team of authors, led by editor in chief and watch expert Peter Braun, has created a comprehensive and exciting portrait of this coveted luxury brand. From the Rolex company history to an examination of its sports watches, tool watches, and complication watches, this book provides deep insights into the production of the largest Swiss watch manufacturer.

For the aspiring mechanical watch collector, this casual yet insightful overview is the perfect introduction. The wristwatches presented come from well-known, outstanding Swiss companies, as well as the resurgent German luxury watch industry in Glashutte. Learn everything you need to know about Patek Phillipe, Maurice Lacroix, Blancpain, Tag Heuer, Zenith, A. Lang & Sohne, Jaeger-LeCoultre, and more. Lose yourself in descriptions and histories of fourteen of the most interesting and precise complications and variations, including the regulator dial and the moon phase display, while avoiding the obscure watchmaking terminology found in other texts. Venture into the International Watch Company Museum, a building equally as stunning as the watches themselves, in Schaffhausen, Switzerland. More than 100 beautiful photos and lively prose make this compact volume an exciting read. At the end of the tour, receive expert collecting and fashion tips, including suggestions on what outfits to wear with certain timepieces."

With more than 200 photographs and specifications for 32 watches, this book provides a comprehensive history of one of Germany's finest watchmakers and its timepieces. Since its founding in 1845, A. Lange and Sohne has been at the core of fine watchmaking. Wanting to create perfectly timed watches that did not require remachining, innovative watchmaker Ferdinand Adolph Lange established a tradition of precise workmanship that evolved through generations of the family into a production facility of haute horlogerie, handcrafting a mere 5,500 pieces a year. From the rare 1A-quality works that command top dollars at auctions to its more affordable and modern Lange 1, Arkade, and Saxonia models, the company's high-quality timepieces and the people behind the brand are detailed. From rare and historical pocket watches to the company's line of modern wristwatches, all conserve the philosophy of a man instrumental to the evolution of mechanical timekeeping.