A concise, detailed history of Rolex-one of the most coveted brands
in the world With a collection of partly sporty and partly elegant
three-hand watches, an iconic chronograph, and some interesting
complications, Rolex has been setting the standard for the Swiss
watch industry for more than 60 years. This photo-filled and
information-packed volume pays tribute to this sought-after brand
and what makes Rolex so special: the outstanding features of
perfection. A professional team of authors, led by editor in chief
and watch expert Peter Braun, has created a comprehensive and
exciting portrait of this coveted luxury brand. From the Rolex
company history to an examination of its sports watches, tool
watches, and complication watches, this book provides deep insights
into the production of the largest Swiss watch manufacturer.
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