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Tourismus-Marketing-Management (German, Hardcover, Reprint 2014 ed.): Harald Dettmer, Thomas Hausmann, Ingomar Kloss, Helmut... Tourismus-Marketing-Management (German, Hardcover, Reprint 2014 ed.)
Harald Dettmer, Thomas Hausmann, Ingomar Kloss, Helmut Meisl, Uwe Weithoener; Contributions by …
R6,421 R4,971 Discovery Miles 49 710 Save R1,450 (23%)
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Das Lehr- und Arbeitsbuch gibt Studierenden der Fachrichtung Tourismus sowie dem fortbildungswilligen Praktiker einen guten Einblick in die branchenspezifischen Gegebenheiten, Probleme und Gestaltungsmoglichkeiten des touristischen Marketing."

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