This non-technical, comprehensive introduction to innovation and technology transfer shows how todays businesses need to innovate to be successful. Using a wide range of practical and international examples, the authors describe and evaluate the whole innovation process as it would affect a company or organization implementing a new product or service, from the initial identification of needs and opportunities, through the location and assessment of the technologies available, to the business and management aspects such as finance, marketing and intellectual property. This work is intended for owners and managers in engineering companies, training and technical staff in manufacturing companies and research organizations, R&D engineers, industrial liaison staff in universities and colleges, and students.