Introduction to Innovation and Technology Transfer (Hardcover)

This non-technical, comprehensive introduction to innovation and technology transfer shows how todays businesses need to innovate to be successful. Using a wide range of practical and international examples, the authors describe and evaluate the whole innovation process as it would affect a company or organization implementing a new product or service, from the initial identification of needs and opportunities, through the location and assessment of the technologies available, to the business and management aspects such as finance, marketing and intellectual property. This work is intended for owners and managers in engineering companies, training and technical staff in manufacturing companies and research organizations, R&D engineers, industrial liaison staff in universities and colleges, and students.

General

Imprint:	Artech House Publishers
Country of origin:	United States
Series:	Technology Management & Professional Development Library
Release date:	December 1995
First published:	1996
Authors:	Ian Ernest Cooke • Paul Mayes
Dimensions:	229 x 152 x 19mm (L x W x T)
Format:	Hardcover - Laminated cover
Pages:	256
ISBN-13:	978-0-89006-832-8
Categories:	Books > Business & Economics > Economics > General Books > Professional & Technical > Technology: general issues > Intermediate technology Books > Business & Economics > Business & management > Management of specific areas > Research & development management Promotions
LSN:	0-89006-832-1
Barcode:	9780890068328

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