The Yearbook of Transnational History is dedicated to disseminating pioneering research in the field of transnational history. This sixth volume investigates the treatment of tangible and intangible heritage sites created before the advent of nation states and in spaces that are not under the control of nation states. Chapters discuss the appropriation of heritage sites that originated in the era of the Crusades by modern nation states, the lack of national appropriation in the case of transnational sealing sites in Antarctica, the process of recognizing transnational heritage sites in the case of assembly halls created by the transnational labor movement, and the treatment of potential heritage sites in outer space.

Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.