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Cultural Heritage Marketing - A Relationship Marketing Approach to Conservation Services (Hardcover, 1st ed. 2019) Loot Price: R1,747
Discovery Miles 17 470
Repayment Terms: R164 pm x 12*
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Cultural Heritage Marketing - A Relationship Marketing Approach to Conservation Services (Hardcover, 1st ed. 2019): Izabella...

Cultural Heritage Marketing - A Relationship Marketing Approach to Conservation Services (Hardcover, 1st ed. 2019)

Izabella Parowicz

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Loot Price R1,747 Discovery Miles 17 470 | Repayment Terms: R164 pm x 12*

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Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Release date: October 2018
First published: 2019
Authors: Izabella Parowicz
Dimensions: 210 x 148 x 20mm (L x W x T)
Format: Hardcover
Pages: 158
Edition: 1st ed. 2019
ISBN-13: 978-3-03-000286-2
Categories: Books > Reference & Interdisciplinary > Museums & museology
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-03-000286-1
Barcode: 9783030002862

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