i>>Value Based Marketing for Bottom Line Success" provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company that provides the most value. And they buy what's in their best interest. Consequently, the secret to customer retention and growing value relationships with customers is to always make it in their best interest to do business with you by providing the best value in the marketplace.

"Value Based Marketing for Bottom Line Success: 5 Steps to Creating Competitive Value" offers a Value Creation and Delivery process which will help a company to compete profitably in its marketplace by: 1) identifying the value expectations of target customers; 2) selecting the values on which it wants to compete; 3) analyzing the ability within the organization to deliver that value; 4) communicating the value & selling the value message; 5) delivering the value promised & improving the company's value model.

In fascinating first-hand interviews with top CEOs, after almost a decade of research, and through a riveting business-fiction account of Arlen Royster, a CEO faced with a career-threatening crisis, Top Dog chronicles the role of the corporate CEO as leader, facilitator, and communicator.