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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Value-Based Marketing for Bottom-Line Success (Paperback) Loot Price: R1,001
Discovery Miles 10 010
You Save: R161 (14%)
Value-Based Marketing for Bottom-Line Success (Paperback): J. Nicholas DeBonis, Eric Balinski, Phil Allen

Value-Based Marketing for Bottom-Line Success (Paperback)

J. Nicholas DeBonis, Eric Balinski, Phil Allen

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List price R1,162 Loot Price R1,001 Discovery Miles 10 010 | Repayment Terms: R94 pm x 12* You Save R161 (14%)

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i>>Value Based Marketing for Bottom Line Success" provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company that provides the most value. And they buy what's in their best interest. Consequently, the secret to customer retention and growing value relationships with customers is to always make it in their best interest to do business with you by providing the best value in the marketplace.

"Value Based Marketing for Bottom Line Success: 5 Steps to Creating Competitive Value" offers a Value Creation and Delivery process which will help a company to compete profitably in its marketplace by: 1) identifying the value expectations of target customers; 2) selecting the values on which it wants to compete; 3) analyzing the ability within the organization to deliver that value; 4) communicating the value & selling the value message; 5) delivering the value promised & improving the company's value model.

General

Imprint: McGraw-Hill
Country of origin: United States
Release date: December 2002
First published: December 2002
Authors: J. Nicholas DeBonis • Eric Balinski • Phil Allen
Dimensions: 235 x 191 x 14mm (L x W x T)
Format: Paperback - Trade
Pages: 266
ISBN-13: 978-0-07-162642-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 0-07-162642-5
Barcode: 9780071626422

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