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Marketing of High-Technology Products and Innovations - Pearson New International Edition (Paperback, 3rd edition)

Jakki Mohr, Sanjit Sengupta, Stanley Slater

R2,674 Discovery Miles 26 740

Ships in 12 - 19 working days

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.