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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Hi-tech manufacturing industries

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Marketing of High-Technology Products and Innovations - Pearson New International Edition (Paperback, 3rd edition) Loot Price: R2,674
Discovery Miles 26 740
Repayment Terms: R251 pm x 12*
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Marketing of High-Technology Products and Innovations - Pearson New International Edition (Paperback, 3rd edition): Jakki Mohr,...

Marketing of High-Technology Products and Innovations - Pearson New International Edition (Paperback, 3rd edition)

Jakki Mohr, Sanjit Sengupta, Stanley Slater

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Loot Price R2,674 Discovery Miles 26 740 | Repayment Terms: R251 pm x 12*

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For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

General

Imprint: Pearson Education Limited
Country of origin: United Kingdom
Release date: November 2013
First published: 2014
Authors: Jakki Mohr • Sanjit Sengupta • Stanley Slater
Dimensions: 279 x 216 x 25mm (L x W x T)
Format: Paperback
Pages: 552
Edition: 3rd edition
ISBN-13: 978-1-292-04033-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Hi-tech manufacturing industries
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LSN: 1-292-04033-5
Barcode: 9781292040332

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