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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Hi-tech manufacturing industries
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Marketing of High-Technology Products and Innovations - Pearson New International Edition (Paperback, 3rd edition)
Loot Price: R2,726
Discovery Miles 27 260
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Marketing of High-Technology Products and Innovations - Pearson New International Edition (Paperback, 3rd edition)
Expected to ship within 12 - 19 working days
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For undergraduate and graduate courses on marketing high-tech
products Provide your students with the vital information they need
to successfully market high-tech products. Marketing of
High-Technology Products and Innovations is the only text on the
market that focuses on the unique marketing challenges that
surround high-tech products and service. The third edition retains
all the same concepts and materials of previous editions and
includes comprehensive coverage of the latest academic research and
leading-edge business practices.
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