Marketing of High-Technology Products and Innovations - Pearson New International Edition (Paperback, 3rd edition)

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	November 2013
First published:	2014
Authors:	Jakki Mohr • Sanjit Sengupta • Stanley Slater
Dimensions:	279 x 216 x 25mm (L x W x T)
Format:	Paperback
Pages:	552
Edition:	3rd edition
ISBN-13:	978-1-292-04033-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Hi-tech manufacturing industries
LSN:	1-292-04033-5
Barcode:	9781292040332

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