For undergraduate and graduate courses on marketing high-tech
products Provide your students with the vital information they need
to successfully market high-tech products. Marketing of
High-Technology Products and Innovations is the only text on the
market that focuses on the unique marketing challenges that
surround high-tech products and service. The third edition retains
all the same concepts and materials of previous editions and
includes comprehensive coverage of the latest academic research and
leading-edge business practices.
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