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A comprehensive insider's view of the world's fastest-growing
winter sport and the energetic subculture it has spawned. It offers
a holistic picture with action shots, behind-the-scenes reportage,
hospital portraits and the latest graphic designs and
illustrations. These images are infused with commentary, quotes and
jargon from those who live for snowboarding - pitching iconic
high-points alongside day to day minutiae, weather obsessions with
the trappings of a professional rider's engagements. Blower has
made its way in to snowboarding's inner circle - sourcing
information and iconography from the specialist print media,
clothing and graphic creatives who are shaping its future.
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