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For courses in Retail Buying, Retail Merchandising and Fashion
Merchandising. Retail Buying, Ninth Edition, is known for its clear
depiction of retail buying, reflecting what buyers face every day
in their pursuit of excellence. Focusing on the changes in today's
market, the book addresses topics such as diverse ethnicities and
the nuances of purchasing abroad. Contemporary market
considerations are highlighted throughout, including chapters on
buying for discount operations, using the Internet for product
procurement, and methods of analyzing customer demand. With a host
of end-of-chapter materials and visual aids, this book continues
its tradition of effectively preparing students for their role as
professional retail buyers.
This comprehensive text focuses on the fashion segment of the
retail industry. It begins with a broad overview of fashion
retailing, then focuses on on-site and off-site environments,
management and control functions, merchandising fashion products,
and ends with communicating with and servicing the clientele. In
this new edition, the authors focus on the globalization of the
retail industry with emphasis on US retail expansion into foreign
markets as well as global brands' proposed expansion into the US
market. This edition has been extensively updated to include
current trends including sustainable fashion, the growth of the
multi-cultural market, and the impact of new technology and
e-commerce. With many engaging photographs and examples to
illustrate the concepts, Fashion Retailing is ideal for learning
the fundamentals of global fashion retailing and the basic business
concepts involved. New to this Edition: ~All new Chapter 17 on
Communicating to Customers Through Electronic Media ~New Happening
Now feature in each chapter covers the latest retailing methods
with such items as The Growth of Mobile Commerce, Gap's overseas
explosion in Latin American Countries, and J. Crew's global push,
among many others ~Full color insert featuring the entire photo
program in vibrant color Teaching Resources ~Instructor's Guide
\provides suggestions for planning the course and using the text in
the classroom, supplemental assignments, and lecture notes. ~A new
Test Bank includes more than 350 questions featuring true/false,
multiple choice, short answer or essay questions and midterm and
final exam questions. ~PowerPoint (R) presentations include images
from the book and provide a framework for lecture and discussion
This edition has been completely updated, and features and two new
chapters that bring the materials up-to-date. It is an essential
read for those entering the field of retail buying and
merchandizing. "THE NEW CHAPTERS ARE: "
- Multiculturalism: Assessing the Product Needs of America's
Major Ethnicities.
Buyers and merchandisers must assess the demographics of the
various ethnicities to make concrete buying decisions. Also
addressed are the different product classifications and how these
consumer groups go about purchasing them.
- The Importance of Business Etiquette When Purchasing in Global
Markets.
Buyers must be knowledgeable in terms of etiquette when going
offshore to meet with the sellers of different products. Attention
to this will more than likely render the best terms for the retail
merchandising team. Included with this text is a DVD containing a
two-part production providing an on-site view of purchasing,
planning, and buying, The action progresses from the stages of a
buyer planning the purchase, through the buyer visiting the
wholesale market, featuring many of the stops made in finalizing
the purchase. The footage for the DVD was created in various
buyers' premises including the New York City Garment Center, a
resident buying office, in showrooms, and in other real-life
settings.
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