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What is the source of Obama s power? How is it that, after
suffering a humiliating defeat in the 2010 mid-term elections,
Obama was able to turn the situation around, deftly outmaneuvering
his opponent and achieving a decisive victory in the November 2012
presidential election? In this short and brilliant book, Jeffrey
Alexander and Bernadette Jaworsky argue that neither money nor
demography can explain this dramatic turnaround. What made it
possible, they show, was cultural reconstruction. Realizing he had
failed to provide a compelling narrative of his power, the
President began forging a new salvation story. It portrayed the
Republican austerity budget as a sop to the wealthy, and Obama as a
courageous hero fighting for plain folks against the rich. The
reinvigorated cultural performance pushed the Tea Party off the
political stage in 2011, and Mitt Romney became fodder for the
script in 2012. Democrats painted their Republican opponent as a
backward-looking elitist, a Bain-capitalist whose election would
threaten the civil solidarity upon which democracy depends. Real
world events can spoil even the most effective script. Obama faced
monthly unemployment numbers, the daunting Bin Laden raid, three
live debates, and Hurricane Sandy. The clumsiness of his opponent
and his own good fortune helped the President, but it was the poise
and felicity of his improvisations that allowed him to succeed a
second time. Converting events into plot points, the President
demonstrated the flair for the dramatic that has made him one of
the most effective politicians of modern times. While persuasively
explaining Obama s success, this book also demonstrates a
fundamental but rarely appreciated truth about political power in
modern democratic societies namely, that winning power and holding
on to it have as much to do with the ability to use symbols
effectively and tell good stories as anything else.
In this book Jeffrey Alexander develops the view that cultural
sociology and cultural pragmatics are vital for understanding the
structural turbulence and political possibilities of contemporary
social life. Central to Alexander s approach is a new model of
social performance that combines elements from both the theatrical
avant-garde and modern social theory. He uses this model to shed
new light on a wide range of social actors, movements, and events,
demonstrating through striking empirical examples the drama of
social life. Producing successful dramas determines the outcome of
social movements and provides the keys to political power.
Modernity has neither eliminated aura nor suppressed authenticity;
on the contrary, they are available to social actors who can
perform them in compelling ways. This volume further consolidates
Alexander s reputation as one of the most original social thinkers
of our time. It will be of great interest to students and scholars
in sociology and cultural studies as well as throughout the social
sciences and humanities.
In this book Jeffrey Alexander develops a new sociological theory
of social crisis and applies it to a wide range of cases, from the
church paedophilia crisis to the #MeToo movement. He argues that
crises are triggered not by objective social strains but by the
discourse and institutions of the civil sphere. When strains become
subject to the utopian aspirations of the civil sphere, there
emerges widespread anguish about social justice and the future of
democratic life. Once admired institutional elites come to be
represented as perpetrators and the civil sphere becomes legally
and organizationally intrusive, demanding repairs in the name of
civil purification. Resisting such repair, institutional elites
foment backlash, and a war of the spheres ensues. This major new
work by one of the world's leading social theorists will be of
great interest to students and scholars in sociology, politics, and
the social sciences generally.
What is the source of Obama s power? How is it that, after
suffering a humiliating defeat in the 2010 mid-term elections,
Obama was able to turn the situation around, deftly outmaneuvering
his opponent and achieving a decisive victory in the November 2012
presidential election? In this short and brilliant book, Jeffrey
Alexander and Bernadette Jaworsky argue that neither money nor
demography can explain this dramatic turnaround. What made it
possible, they show, was cultural reconstruction. Realizing he had
failed to provide a compelling narrative of his power, the
President began forging a new salvation story. It portrayed the
Republican austerity budget as a sop to the wealthy, and Obama as a
courageous hero fighting for plain folks against the rich. The
reinvigorated cultural performance pushed the Tea Party off the
political stage in 2011, and Mitt Romney became fodder for the
script in 2012. Democrats painted their Republican opponent as a
backward-looking elitist, a Bain-capitalist whose election would
threaten the civil solidarity upon which democracy depends. Real
world events can spoil even the most effective script. Obama faced
monthly unemployment numbers, the daunting Bin Laden raid, three
live debates, and Hurricane Sandy. The clumsiness of his opponent
and his own good fortune helped the President, but it was the poise
and felicity of his improvisations that allowed him to succeed a
second time. Converting events into plot points, the President
demonstrated the flair for the dramatic that has made him one of
the most effective politicians of modern times. While persuasively
explaining Obama s success, this book also demonstrates a
fundamental but rarely appreciated truth about political power in
modern democratic societies namely, that winning power and holding
on to it have as much to do with the ability to use symbols
effectively and tell good stories as anything else.
In this book Jeffrey Alexander develops the view that cultural
sociology and cultural pragmatics are vital for understanding the
structural turbulence and political possibilities of contemporary
social life. Central to Alexander s approach is a new model of
social performance that combines elements from both the theatrical
avant-garde and modern social theory. He uses this model to shed
new light on a wide range of social actors, movements, and events,
demonstrating through striking empirical examples the drama of
social life. Producing successful dramas determines the outcome of
social movements and provides the keys to political power.
Modernity has neither eliminated aura nor suppressed authenticity;
on the contrary, they are available to social actors who can
perform them in compelling ways. This volume further consolidates
Alexander s reputation as one of the most original social thinkers
of our time. It will be of great interest to students and scholars
in sociology and cultural studies as well as throughout the social
sciences and humanities.
In this book Jeffrey C. Alexander develops an original social
theory of trauma and uses it to carry out a series of empirical
investigations into social suffering around the globe.
Alexander argues that traumas are not merely psychological but
collective experiences, and that trauma work plays a key role in
defining the origins and outcomes of critical social conflicts. He
outlines a model of trauma work that relates interests of carrier
groups, competing narrative identifications of victim and
perpetrator, utopian and dystopian proposals for trauma resolution,
the performative power of constructed events, and the distribution
of organizational resources.
Alexander explores these processes in richly textured case
studies of cultural-trauma origins and effects, from the
universalism of the Holocaust to the particularism of the Israeli
right, from postcolonial battles over the Partition of India and
Pakistan to the invisibility of the Rape of Nanjing in Maoist
China. In a particularly controversial chapter, Alexander describes
the idealizing discourse of globalization as a trauma-response to
the Cold War.
Contemporary societies have often been described as more
concerned with the past than the future, more with tragedy than
progress. In "Trauma: A Social Theory," Alexander explains why.
In this book Jeffrey Alexander develops a new sociological theory
of social crisis and applies it to a wide range of cases, from the
church paedophilia crisis to the #MeToo movement. He argues that
crises are triggered not by objective social strains but by the
discourse and institutions of the civil sphere. When strains become
subject to the utopian aspirations of the civil sphere, there
emerges widespread anguish about social justice and the future of
democratic life. Once admired institutional elites come to be
represented as perpetrators and the civil sphere becomes legally
and organizationally intrusive, demanding repairs in the name of
civil purification. Resisting such repair, institutional elites
foment backlash, and a war of the spheres ensues. This major new
work by one of the world's leading social theorists will be of
great interest to students and scholars in sociology, politics, and
the social sciences generally.
While everyone else headed off to college, small town girl, Autumn
Malone, stays behind to help manage her family's failing
restaurant. Two years later when a scholarship at Adelphi
University comes her way, she can't resist the chance to start a
new life. The one thing that she isn't planning on...is falling for
irresistible Vinny Mazzola. To outsiders, Hamptons born Vinny
Mazzola has it all: good looks, money, and an esteemed reputation.
While studying business at Adelphi, the last thing he expects to do
is fall in love with awkward Autumn Malone who forces him to ask
himself what's really important in life. When the opportunity
arises for Autumn to work at Vinny's family-owned Italian
restaurant, Mazzolas, it seems like a perfect way for her to get to
know him better. That is until she meets his over protective mother
and his conceited ex-girlfriend who both want nothing more than to
get rid of her. Between frats, family, friends, and foes, when it
comes down to business, will Vinny and Autumn have to sacrifice
everything for a love they can't live without?
In this book Jeffrey C. Alexander develops an original social
theory of trauma and uses it to carry out a series of empirical
investigations into social suffering around the globe.
Alexander argues that traumas are not merely psychological but
collective experiences, and that trauma work plays a key role in
defining the origins and outcomes of critical social conflicts. He
outlines a model of trauma work that relates interests of carrier
groups, competing narrative identifications of victim and
perpetrator, utopian and dystopian proposals for trauma resolution,
the performative power of constructed events, and the distribution
of organizational resources.
Alexander explores these processes in richly textured case
studies of cultural-trauma origins and effects, from the
universalism of the Holocaust to the particularism of the Israeli
right, from postcolonial battles over the Partition of India and
Pakistan to the invisibility of the Rape of Nanjing in Maoist
China. In a particularly controversial chapter, Alexander describes
the idealizing discourse of globalization as a trauma-response to
the Cold War.
Contemporary societies have often been described as more
concerned with the past than the future, more with tragedy than
progress. In "Trauma: A Social Theory," Alexander explains why.
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