Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market. Running with Purpose is a leadership memoir with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, and the 150+ million runners worldwide and those in the broader running community who continually invest in themselves. This leadership memoir starts with Jim Weber's seventh-grade dream to run a successful company that delivered something people passionately valued. Fast forward to 2001, Jim became the CEO of Brooks and, as the struggling brand's fourth CEO in two years, he faced strong headwinds. A lifelong competitor, Jim devised a one-page strategy that he believed would not only save the company but would also lay the foundation for Brooks to become a leading brand in the athletic, fitness, and outdoor categories. To succeed, he had to get his team to first believe it was possible and then employ the conviction, fortitude, and constancy of purpose to outperform larger brands. Brooks' success was validated when Warren Buffett made it a standalone Berkshire Hathaway subsidiary in 2012. In the pages of Running with Purpose, you will find: Brooks' bold strategy and unique brand positioning that fueled its move from the back of the pack to lead. The key to building a purpose-driven brand that is oriented around customer obsession, building trust, competing with heart, and having fun along the way. The six clear leadership lessons Jim has learned along his path and applies at Brooks to develop staff into authentic leaders. How Berkshire Hathaway's support and influence provided a tailwind for Brooks' business and brand to surge. An inside look at the ups and downs of Jim's personal journey, which led to his conviction that life is too short not to enjoy what you do and the people by your side.

While many growers focus on attracting adult butterflies to their gardens, fewer know about the plants that caterpillars need to survive. Native host plants-wildflowers, trees, shrubs, vines, grasses, and sedges-not only provide a site for the butterfly to lay its eggs, they also provide a ready food source for the emerging caterpillar. Think of these plants as the nurseries of the garden. This user-friendly, heavily illustrated field guide describes 101 native larval host plants in Texas. Each species account includes descriptive information on each plant, a distribution map, and photos of both the caterpillars and adult butterflies who frequent those plants. An adult butterfly may nectar on a wide variety of flowers, but caterpillars are much more restricted in their food sources. Some feed on only a limited number of plant species, so female butterflies seek out these specific plants to lay their eggs. For example, the host plants for Monarch caterpillars are various species of milkweed. Often, these plants are not the same as the ones the adult butterfly will later use for nectar. Learning more about the plants caterpillars need is crucial for butterfly conservation. Butterflies' dependency on specific caterpillar host plants is one of the key factors restricting their range and distribution. Armed with this knowledge, readers can also hone their ability to find specific species of breeding butterflies in nature. This is a handy guide whether you are in the field searching for butterflies or on the hunt for butterfly-friendly options at your local plant sale.

It would be tough to imagine a world without heroes, yet sometimes that are hard to find. In Real American Heroes, you'll find everyone from Mary Kay Ash and Gladys Knight to Zig Ziglar and Reggie White and find out how they turned tragedies to triumphs and setbacks into success. Need a little inspiration for the daily grind? Look no further than Real American Heroes!