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Running with Purpose - How Brooks Outpaced Goliath Competitors to Lead the Pack (Hardcover)
Loot Price: R462
Discovery Miles 4 620
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Running with Purpose - How Brooks Outpaced Goliath Competitors to Lead the Pack (Hardcover)
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Loot Price R462
Discovery Miles 4 620
Expected to ship within 12 - 17 working days
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Discover how Brooks Running Company CEO Jim Weber transformed a
failing business into a billion-dollar brand in the
ultracompetitive global running market. Running with Purpose is a
leadership memoir with insights, inspirational stories, and
tangible takeaways for current and aspiring leaders, entrepreneurs,
and the 150+ million runners worldwide and those in the broader
running community who continually invest in themselves. This
leadership memoir starts with Jim Weber's seventh-grade dream to
run a successful company that delivered something people
passionately valued. Fast forward to 2001, Jim became the CEO of
Brooks and, as the struggling brand's fourth CEO in two years, he
faced strong headwinds. A lifelong competitor, Jim devised a
one-page strategy that he believed would not only save the company
but would also lay the foundation for Brooks to become a leading
brand in the athletic, fitness, and outdoor categories. To succeed,
he had to get his team to first believe it was possible and then
employ the conviction, fortitude, and constancy of purpose to
outperform larger brands. Brooks' success was validated when Warren
Buffett made it a standalone Berkshire Hathaway subsidiary in 2012.
In the pages of Running with Purpose, you will find: Brooks' bold
strategy and unique brand positioning that fueled its move from the
back of the pack to lead. The key to building a purpose-driven
brand that is oriented around customer obsession, building trust,
competing with heart, and having fun along the way. The six clear
leadership lessons Jim has learned along his path and applies at
Brooks to develop staff into authentic leaders. How Berkshire
Hathaway's support and influence provided a tailwind for Brooks'
business and brand to surge. An inside look at the ups and downs of
Jim's personal journey, which led to his conviction that life is
too short not to enjoy what you do and the people by your side.
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