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If you can slice a melon or make a right-hand turn, you can be a
breakthrough innovator.
The title of this book, "Cause a Disturbance," says it all, and it
most assuredly will cause a disturbance in the way you think about
business: your business.
Everyone knows--and everyone talks about--how important innovation
is in the competitive battle to find, delight, and keep customers,
yet far too few achieve it. As Tencer and Cardoso explain, "There's
a big difference between an occasional spark of innovation and an
eternal flame." But the reality is different; most firms struggle
to consistently innovate. All that can change. Kick-start your
business with attitude. Cause a disturbance
Whether your business is in transition or simply looking for an
innovative spark, give it a lift with "Cause a Disturbance." Within
these pages you will learn how innovation can change your business
in simple steps through The 90% Rule(R) a straightforward
philosophy that drives you to constantly ask "What's the next 10%?
What's the next product, service, or process improvement that will
create a continuously engaged customer base and strengthen my
brand?"
Cause a disturbance in the way you think about innovation as you
open your mind to the possibilities--and simplicity--of being
innovative every day
If you can slice a melon or make a right-hand turn, you can be a
breakthrough innovator.
The title of this book, "Cause a Disturbance," says it all, and it
most assuredly will cause a disturbance in the way you think about
business: your business.
Everyone knows--and everyone talks about--how important innovation
is in the competitive battle to find, delight, and keep customers,
yet far too few achieve it. As Tencer and Cardoso explain, "There's
a big difference between an occasional spark of innovation and an
eternal flame." But the reality is different; most firms struggle
to consistently innovate. All that can change. Kick-start your
business with attitude. Cause a disturbance
Whether your business is in transition or simply looking for an
innovative spark, give it a lift with "Cause a Disturbance." Within
these pages you will learn how innovation can change your business
in simple steps through The 90% Rule(R) a straightforward
philosophy that drives you to constantly ask "What's the next 10%?
What's the next product, service, or process improvement that will
create a continuously engaged customer base and strengthen my
brand?"
Cause a disturbance in the way you think about innovation as you
open your mind to the possibilities--and simplicity--of being
innovative every day
The 90% Rule synopsis: Opportunities grow businesses. Knowing which
ones to capitalize on is what drives business success. In this
milestone book, Tencer and Cardoso have integrated three
fundamental principles of good business - leverage, process and
entrepreneurial thinking into a pragmatic and powerful approach to
business development. Years of hands-on research has shown them
that the greatest opportunities lie in focusing on those that you
are already 90% capable of. Full of captivating company examples
and practical advice, this vital new resource shows you how to turn
your opportunities into action. The 90% Rule is a practical,
step-by-step action plan that lets companies tap in to their unique
strengths and potential. It gives CEOs and their teams the
requisite process to crystallize a growth strategy and then the
tactics to implement it. Are you ready to turn your opportunities
into action? Your competitors are.
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