The 90% Rule synopsis: Opportunities grow businesses. Knowing which
ones to capitalize on is what drives business success. In this
milestone book, Tencer and Cardoso have integrated three
fundamental principles of good business - leverage, process and
entrepreneurial thinking into a pragmatic and powerful approach to
business development. Years of hands-on research has shown them
that the greatest opportunities lie in focusing on those that you
are already 90% capable of. Full of captivating company examples
and practical advice, this vital new resource shows you how to turn
your opportunities into action. The 90% Rule is a practical,
step-by-step action plan that lets companies tap in to their unique
strengths and potential. It gives CEOs and their teams the
requisite process to crystallize a growth strategy and then the
tactics to implement it. Are you ready to turn your opportunities
into action? Your competitors are.
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