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This book offers a comprehensive overview of the key principles and
challenges involved in tourism marketing in a national park
context. It provides a framework to apply marketing principles to
inform practices and guide the sustainable management of national
parks and protected areas. The main themes address the foundation
principles of marketing and contextualise these principles around a
series of key insights and challenges related to the delivery of
sustainable tourism services in national parks. The book centres on
the issues faced by park managers as they address the need to
manage national parks sustainably for future generations. It will
be of interest to natural resource and tourism students, tourism
scholars and natural resource managers as well as researchers in
the areas of geography and forestry.
This book offers a comprehensive overview of the key principles and
challenges involved in tourism marketing in a national park
context. It provides a framework to apply marketing principles to
inform practices and guide the sustainable management of national
parks and protected areas. The main themes address the foundation
principles of marketing and contextualise these principles around a
series of key insights and challenges related to the delivery of
sustainable tourism services in national parks. The book centres on
the issues faced by park managers as they address the need to
manage national parks sustainably for future generations. It will
be of interest to natural resource and tourism students, tourism
scholars and natural resource managers as well as researchers in
the areas of geography and forestry.
Community Leisure and Recreation Planning offers an up-to-date,
evidence-based approach to planning community leisure and
recreation facilities, programs and services. It introduces readers
to key theory and best practice in the planning of effective
leisure and recreation projects. The book defines planning,
leisure, recreation and other key concepts and explains why a
thorough planning process is essential to achieving effective
outcomes. It presents a comprehensive, integrative four phase model
for undertaking leisure and recreation planning, including:
pre-planning, planning research, preparing a plan, and
implementing, monitoring and evaluating the outputs and outcomes of
a plan. It provides a conceptual rationale for each component of
the planning process, a detailed explanation of the tools and
techniques that can be used, and extensive examples and
international case study materials to demonstrate their use. The
principles and techniques explained in the book are applicable at a
range of community levels from small individual sites to regions,
states and even countries. This is an essential course text for all
leisure and recreation courses, and invaluable reading for
academics, practitioners, stakeholders and students working in
leisure and recreation planning, events, culture and sport.
Community Leisure and Recreation Planning offers an up-to-date,
evidence-based approach to planning community leisure and
recreation facilities, programs and services. It introduces readers
to key theory and best practice in the planning of effective
leisure and recreation projects. The book defines planning,
leisure, recreation and other key concepts and explains why a
thorough planning process is essential to achieving effective
outcomes. It presents a comprehensive, integrative four phase model
for undertaking leisure and recreation planning, including:
pre-planning, planning research, preparing a plan, and
implementing, monitoring and evaluating the outputs and outcomes of
a plan. It provides a conceptual rationale for each component of
the planning process, a detailed explanation of the tools and
techniques that can be used, and extensive examples and
international case study materials to demonstrate their use. The
principles and techniques explained in the book are applicable at a
range of community levels from small individual sites to regions,
states and even countries. This is an essential course text for all
leisure and recreation courses, and invaluable reading for
academics, practitioners, stakeholders and students working in
leisure and recreation planning, events, culture and sport.
This is a reproduction of a book published before 1923. This book
may have occasional imperfections such as missing or blurred pages,
poor pictures, errant marks, etc. that were either part of the
original artifact, or were introduced by the scanning process. We
believe this work is culturally important, and despite the
imperfections, have elected to bring it back into print as part of
our continuing commitment to the preservation of printed works
worldwide. We appreciate your understanding of the imperfections in
the preservation process, and hope you enjoy this valuable book.
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