Marketing National Parks for Sustainable Tourism (Paperback)

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.

General

Imprint:	Channel View Publications
Country of origin:	United Kingdom
Series:	Aspects of Tourism
Release date:	February 2016
First published:	2016
Authors:	Stephen L. Wearing • Stephen Schweinsberg • John Tower
Dimensions:	234 x 156 x 10mm (L x W x T)
Format:	Paperback
Pages:	168
ISBN-13:	978-1-84541-557-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Earth & environment > The environment > Conservation of the environment > General Books > Earth & environment > The environment > Environmental economics > Sustainability
LSN:	1-84541-557-4
Barcode:	9781845415570

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